In 2008, China's mold industry did face enormous challenges. According to a person from the National Die & Mould Industry Association, China's mold sales last year was 95 billion yuan, an increase of 9.2% over the previous year, and the growth rate was about 10% slower than the previous year.
According to a survey conducted by China Die & Mould Industry Association, 20% of mold manufacturing enterprises in various regions are “substantially unaffected by the international financial crisisâ€, and 40% of enterprises that have “affected or have a great impactâ€. The surveyed companies generally believe that the development speed of mold companies will further slow down this year. It is worth noting that most of the companies surveyed are key backbone mold enterprises in different regions, while non-key enterprises and small enterprises face more difficulties.
Last year, 9.2% of mold sales growth was lower than 20% in other years for the first time in many years, but this was achieved in response to the challenges of the international financial crisis. It is not easy. Last year, the import of molds was US$2.004 billion, which was basically the same as that of the previous two years. Last year, the export of molds reached US$1.922 billion, up 36% from 2007, and the export of molds has been growing at a rate of 30% to 40%. China's mold enterprises have actively broken through, and the demand for mold users such as machinery, home appliances, automobiles and IT electronic information industry has been further stimulated. The proportion of international buyers to China has increased year by year. The development momentum of China's mold industry is still strong this year. In recent years, the overall strength of China's mold industry has been further strengthened, and the level of manufacturing technology has been improved. Some have approached or reached international standards, and the international market is further expanding.
Actively provide equipment for the downstream industry
Cao Yanan, executive vice president of China Die & Mould Industry Association, said that after more than half a year of exploration and hard work, the mold industry has basically formed a consensus on the crisis: based on the long-term perspective, and build confidence to meet the challenges.
At present, China's series of policies to expand domestic demand and maintain growth, such as home appliances to the countryside, lowering the purchase tax on small-displacement vehicles, have brought positive impacts to the mold industry. In the equipment manufacturing industry adjustment and revitalization plan, the technical level of improving molds and manufacturing equipment is taken as the key content. The special project of molds in the 16 major national science and technology special infrastructure equipment functional components (key components) projects also reflects the mold industry. An important position in the manufacturing industry.
Many mold companies have seen that there is still much room for development in the current international market. For example, foreign auto companies have to reshuffle and develop new models. China's mold companies have advantages. In addition, China's mold industry has a good foundation. It should take advantage of the cost-effective advantages in international mold procurement, develop markets in a step-by-step manner, focus on emerging markets, find new economic growth points in emerging markets, and expand the international market while maintaining domestic market share. Share.
The domestic market can also expand new areas of service to customers, how to make achievements in automobiles, aviation, medical equipment, and new energy. How to seize the Beijing-Shanghai high-speed rail project with a total investment of 220 billion yuan and a large aircraft with an investment of more than 30 billion yuan. Projects, as well as business opportunities such as the Shanghai World Expo construction project with an investment of 30 billion yuan, will turn these new projects into real orders for enterprises, and also need to segment the market, target customers, diversify operations, and focus on mold manufacturing. Extend the industrial chain and actively provide equipment and products for the downstream industry of molds to meet the needs of market differentiation.
Seize the opportunity to enhance the strength of the company
In the face of the impact of the international financial crisis, smart entrepreneurs have acted quickly instead of waiting for a turnaround. These enterprises have taken the time to improve the comprehensive strength of enterprises, adjust the industrial structure, and fill in the shortcomings of management that are lacking in the high-speed development period as soon as possible, and work hard on technological advancement, personnel training, new product research and development, and market development. These initiatives have caused some companies to quickly resolve the crisis, and some have expanded their overseas market share.
Experts in the industry suggest that mold companies should “make good internal strength†in research and development and technology. First, we must optimize manufacturing processes, lean manufacturing, improve efficiency, and increase competitiveness. Second, we must pay attention to the needs of downstream enterprises, track and research the technological progress of downstream industries, and grasp the research and development of typical parts of major industrial projects, reflecting in mold design and manufacturing. Third, there are many new products, new processes and new technologies in the mold, which reflects the continuous development trend of China's mold industry. It is necessary to actively carry out the application of mold patent technology and core mold technology research reserve for the next round of mold industry. Develop ahead of time to prepare.
In terms of cost control and information management, experts suggest that management level upgrade should be carried out, equipment utilization rate and equipment effective working time rate should be improved; informationization should be fully utilized to reduce the influence of people in the intermediate process of manufacturing process and improve the mold processing process. Transparency, predictability, and planability; attach importance to network services, establish a rapid response mechanism, let customers know the mold manufacturing process in a timely manner, improve communication efficiency with customers, shorten delivery time; focus on corporate strategy research, in capital flows, industry Base transfer, international cooperation and other aspects of in-depth thinking, in the market adjustment to achieve a comprehensive upgrade of enterprises.
In terms of talent introduction and training, it is necessary to actively improve the quality of talents, retain core talents, realize the transition of skilled talents to expert-oriented special talents, and manage the transition of talents from expert to business-oriented talents. Enterprises should establish high-skilled personnel positions and commend incentive mechanisms to stimulate their creativity and create vitality.
Yisen (Shanghai) Mould Co., Ltd. is a mold enterprise mainly engaged in the design and manufacture of automobile panel moulds, and cooperates with many automobile companies in Japan and Europe. The international financial crisis has affected the company, but the company's future Yisen company has not slowed down its development. Instead, it has seized the time and hard work, grasping management, investing in equipment, quality, and striving for each. An order can bring repeat customers. The person in charge of the company said, "We have clearly felt that the market is recovering. The pace of developing new products by automobile OEMs is accelerating. We will stabilize and take every step to provide high-quality and efficient supporting services for the OEMs.
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