Controversial, watching, and anticipating-under the entanglement of various emotions, the road of furniture to the countryside is still expanding.
"Purchasing Tibetan furniture, the government subsidizes 25%." On July 9, the work of furniture going to the countryside in Lhasa started. Eligible farmers and herdsmen limit the purchase to 3,000 yuan per household, with a financial subsidy of 25%.
Prior to this, the Sichuan Pengzhou Municipal Government launched the furniture going to the countryside on May 18.
As early as March, the Guangdong Federation of Industry and Commerce had actively suggested that the government introduce a "furniture to the countryside" policy, which received multiple responses.
At the industry level, on June 6, the "furniture to the countryside" activity spontaneously organized by the Chinese furniture industry also kicked off.
Government support and industry self-help have put the eyes of the furniture industry on the channel of going to the countryside.
Exports are blocked and domestic sales are blocked
The blocked export under the influence of the financial crisis has made the life of our furniture industry extremely sad. The figures show that due to the decline in exports, the growth rate of China's furniture industry's total industrial output value has dropped from double digits over the years to single digits.
At the same time, Beijing, Shanghai, Guangzhou, Shenzhen and other domestic first-tier cities' real estate market slump has also worsened the furniture industry.
After inspecting more than 900 manufacturing companies in the same industry, the Shenzhen Furniture Association predicts that the market share of the entire industry will shrink by 30%.
Where is the way out?
The industry knows that there is no choice but to sell domestically. From the scene of "domestic sales" starting to play the leading role at the three major furniture exhibitions in Guangdong this year, the development trend of the furniture industry can be seen.
An undoubted fact is that domestic sales will become an opportunity for industry reshuffle.
However, the direction is determined, how to go? This may be even more difficult.
"Furniture to the countryside" has raised doubts
The analysis of the industry is that China's furniture sales are mainly in the urban market, but the domestic first- and second-tier market competition has become fierce, while the third- and fourth-tier markets have enough room for development. Among them, the rural market as a tier 4 market has not yet been developed. This potentially huge market is sufficient to digest the current excess capacity of the furniture industry in China and promote the healthy and stable development of the industry.
Before organizing the "Furniture to the Countryside" activity, the China Furniture Association had conducted discussions on this topic with industry experts and scholars. The experts concluded that this move will help boost the consumption of rural furniture and promote the development of the industry.
"Purchasing Tibetan furniture, the government subsidizes 25%." On July 9, the work of furniture going to the countryside in Lhasa started. Eligible farmers and herdsmen limit the purchase to 3,000 yuan per household, with a financial subsidy of 25%.
Prior to this, the Sichuan Pengzhou Municipal Government launched the furniture going to the countryside on May 18.
As early as March, the Guangdong Federation of Industry and Commerce had actively suggested that the government introduce a "furniture to the countryside" policy, which received multiple responses.
At the industry level, on June 6, the "furniture to the countryside" activity spontaneously organized by the Chinese furniture industry also kicked off.
Government support and industry self-help have put the eyes of the furniture industry on the channel of going to the countryside.
Exports are blocked and domestic sales are blocked
The blocked export under the influence of the financial crisis has made the life of our furniture industry extremely sad. The figures show that due to the decline in exports, the growth rate of China's furniture industry's total industrial output value has dropped from double digits over the years to single digits.
At the same time, Beijing, Shanghai, Guangzhou, Shenzhen and other domestic first-tier cities' real estate market slump has also worsened the furniture industry.
After inspecting more than 900 manufacturing companies in the same industry, the Shenzhen Furniture Association predicts that the market share of the entire industry will shrink by 30%.
Where is the way out?
The industry knows that there is no choice but to sell domestically. From the scene of "domestic sales" starting to play the leading role at the three major furniture exhibitions in Guangdong this year, the development trend of the furniture industry can be seen.
An undoubted fact is that domestic sales will become an opportunity for industry reshuffle.
However, the direction is determined, how to go? This may be even more difficult.
"Furniture to the countryside" has raised doubts
The analysis of the industry is that China's furniture sales are mainly in the urban market, but the domestic first- and second-tier market competition has become fierce, while the third- and fourth-tier markets have enough room for development. Among them, the rural market as a tier 4 market has not yet been developed. This potentially huge market is sufficient to digest the current excess capacity of the furniture industry in China and promote the healthy and stable development of the industry.
Before organizing the "Furniture to the Countryside" activity, the China Furniture Association had conducted discussions on this topic with industry experts and scholars. The experts concluded that this move will help boost the consumption of rural furniture and promote the development of the industry.
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