According to the introduction of the Ministry of Commerce, the policy of “home appliances going to the countryside†has obvious effects. In the first quarter, the country sold 2.7 million household appliances to the countryside, with sales of 4 billion yuan, of which 1.485 million units were sold in March, with sales of 2.24 billion yuan, an increase of 70%. % and 72%.
In the first quarter, China's rural market developed rapidly, changing the pattern of rural consumption growth that has been slower than that of cities for many years. This is mainly the result of the country's efforts to increase the policy of supporting agriculture and benefiting farmers for many years. Automobile and housing-related consumption rebounded significantly from the end of last year. In the first quarter, retail sales of wholesale and retail vehicles increased by 11.1%, furniture category increased by 24.1%, and construction and decoration materials increased by 20.2%. The price of production materials in circulation has ended a sharp decline in the second half of last year. From January to March, it rose by 0.1%, down by 0.2% and 1.7% respectively. Since the end of March, the price of steel has slowed down, the price of refined oil has rebounded, and the price of non-ferrous metals has shown an upward trend.
Since the beginning of this year, the Ministry of Commerce has made expanding consumption a top priority. First, accelerate the construction of rural circulation networks and infrastructure such as “Thousands of Villages and Thousands of Villages†and “Double Hundred Projectsâ€; second, innovative marketing methods, using festivals and holidays to promote culture, services, exhibitions, festivals, etc.; Integration, enrich the domestic market; Fourth, develop modern commerce, strengthen financial services, expand credit consumption, promote the upgrading of urban durable goods consumption, and actively promote automobile consumption.
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