At 17:18 on August 11, "one hundred million music group" successfully gains million orders, Qu Mei Furniture Beijing headquarters bursts of gun salute rang out and cheers. Zhao Ruihai, president of Qumei Furniture, and his employees recorded this historic moment with a camera. At this moment, the most gratifying is Ms. Wu Nani, general manager of Beijing Qumeixinjia Commercial Co., Ltd. Since last week, President Wu has received a call from Qumei distributors from all over the country, and recalling the various objections of the channel distributors when he started preparing for this event in early May , it is simply a matter of two days.
July 10, the furniture industry to prudence known Qu Mei Furniture colleagues played a surprise let the cards - the launch lasted 40 days of bargain song one hundred million people buy discount network group activity. When the order quantity reaches 10,000 sets, each set of furniture can enjoy a minimum discount of 55 %.
When the event was announced, people in the industry were generally not optimistic. They think that 99% of the channel distributors in the furniture industry do not have any e-commerce concept. This is mostly a joint cooperation show between Qumei and Taobao; not to mention, large-scale durable consumer goods such as furniture have always been branded furniture companies doing electronics In the "forbidden area" of business, online group buying is indeed too far ahead.
However, President Wu was confident in this event. The "Qu Yituan" activity period is only 40 days, but our preliminary preparations took almost 70 days. From market research, channel sorting, price policy, store display, terminal training, Taobao run-in, order process control simulation exercises , The formulation of marketing plans, etc., no matter how small, careful work, the excellent execution of the Qumei team is the first guarantee for the success of this event. In the preparation process of "Qu Yituan", we also participated in CCTV and Taobao co-organized the "South Africa World Cup Spike" event, which has accumulated a lot of valuable practical experience. In particular, in the promotion of "Qu Yituan", we not only implemented a series of traditional advertising methods, but also enlarged the Internet-based promotion platform and The company ’s headquarters is still very confident about the "Qu Yituan" activity. "It seems that within the appearance of Qumei's" advanced e-commerce ", it still adheres to the consistent steady style and step by step, only now. Beautiful transcript of "Qu Yituan".
On July 16 , in just one week, Qumei's official website visited nearly one million people. From the data analysis, there are more visitors than placing orders. Qu United States with 612 sets of orders ended the first weekend. It seems that everyone is still doubtful whether "Qu Yi Tuan" can achieve the discount of 5.5 %.
July 23, activities to two weeks, orders rapidly rose to 3318 units. According to the national daily sales report of Qumei stores, the average daily visitor number of stores has increased rapidly, and some stores have grown by more than 200% . It seems that the actual experience of furniture is important to open the minds of customers.
July 30, one hundred million music group ushered in peak order, orders climbed to 5,000 units, orders from the second and third tier cities have begun to increase, but also appeared in the case of a person ordered sets.
August 6, 7501 orders rushed to cover, people began to tune one hundred million group with admiration, more and more customers into the network purchased the army. Not only is the number of visits to the online mall hundreds of thousands at all, but the passenger flow of each store has also reached its peak.
On August 11th , when the event was 33 days old, 10,000 sets of group purchase tasks were successfully achieved in advance, and the "Qu Yi Group" discount of 5.5 % was settled. It can be expected that customers who originally held a wait-and-see attitude will place orders quickly, so subsequent orders will have a greater increase.
When traditional brand enterprises are distressed and worried about the “contradiction†of online and offline channels in the development of e-commerce business, Qu Mei has started meticulous counseling to more than 600 stores nationwide , and passed the “World Cup Spike†and “Qu Yituan†Other activities, step by step, carried out a solid exploration of "from point to face", and effectively created a complete offline and online business chain, making it a strong backing for "Qu Yituan" and Qumei's e-commerce business.
According to some peer analysis, there are really few merchants in the domestic furniture industry that can effectively integrate offline channels of this scale, because in any case, online business will inevitably conflict with the interests of offline dealers in some aspects and to a certain extent. In addition to Qumei's own strong execution power, good strategic planning and a lot of detailed coordination may be Qumei's more important "magic weapon" for successfully entering the furniture e-commerce.
June 2009, the US's first song "cement + mouse" network marketing model (e-commerce sales combined entity store display and customer experience) that is co-channel e-commerce mode; June 25, the world's online marketplace e Qumei successful on-line.
In June 2010, during the World Cup in South Africa, Qu Mei Furniture and CCTV, Taobao cooperation, the first to "spike" the introduction of the furniture industry;
July 2010, the United States and the first song will be "buy the network" into the furniture industry.
President Wu said, "This is just the beginning. We are confident that we will build a more mature and mature e-commerce industry chain in the next one to two years."
We ca n’t predict whether Qumei will always lead the “first†e-commerce business of China ’s furniture industry . It is foreseeable that Qumei ’s series of innovative explorations in the field of e-commerce will trigger a major increase in the furniture industry and other commodity business models. Earthquakes, companies that are brave to break through barriers without prejudice will become the biggest beneficiaries.
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