New trend of furniture industry sales promotion

Is it the real price of the product? Is the price of the product squeezed out of the price? Is to tell you with the price, what is the lowest price of furniture in the city

Pay attention to the promotion trend of furniture industry

This year, with the slump in the housing market, the competition in the furniture industry has become greater and greater. Various promotions have emerged, from May 1 to 11 to New Year ’s Day, plus countless large and small promotional activities , All around the form of direct decline, subsidies, profit and so on. Consumers have visual fatigue for various promotions, and numbness for the flying advertisements. Consumers are questioning: How thick is the price of the furniture market? How can I buy truly affordable furniture? Why do the formal shopping malls of clothing sales adopt the strategy of selling at a clear price, but the shopping malls in the furniture industry cannot sell at a clear price?

Furniture needs to be sold at a clear price without discount

In a variety of promotional seasons, when various promotional battles are in full swing, consumers put their main experience on comparing prices, bargaining, and even have no experience to pay attention to products. Clear prices and real prices are the most basic manifestation of corporate integrity management. Clear prices and real prices eliminate the price traps in consumption and the false profiteering problems that are common in the furniture industry. Only the implementation of clear prices can enable consumers to compare quality and service and select products with the best price-performance ratio under the premise of clarifying the value of the purchased goods.

Clear price is a common phenomenon in the industry

Recently, I visited a few home stores and found that the furniture industry can usually make 30% to 40% discounts on the basis of price tags, and some can even get 30% to 40% discounts.

According to industry analysts, there is currently a phenomenon of clear prices in the furniture market. The marked price is often far away from the transaction price. The high marked price and low discount seem to have become the unspoken rules in the industry. The reason for this phenomenon has a lot to do with the consumption characteristics of the industry. Furniture products are not daily consumables. I do n’t know how many years to buy them. I do n’t know much about product quality and price. , Different colors and materials, it is difficult for products to form a unified standard, and it is difficult for consumers to compare prices for the same type of product. In addition to the current frequent promotional wars, many merchants also enjoy high prices and low discounts to attract consumers .

Net sales allow customers to choose products with peace of mind

During the break time, I visited a lot of home furnishing stores, held papers, memorized models, recorded prices, and negotiated with merchants. When I met the public, Ms. Liu told reporters that the new house had just been renovated and used the rest days to go out to buy furniture. First go to see it and bargain, and then find a friend who knows how to help, and focus on bargaining. I am afraid that I will waste money. The quality of furniture, after-sales service and other issues are ignored.

That's it. Even after some bargaining, consumers still feel bottomless. They always feel that they have suffered a loss. Even in the eyes of some consumers, furniture has become a profiteering industry with chaotic prices. Some businesses have appeared not to engage in activities or sell. The situation of the goods.

Net sales require a mall to stand up

Nanjing has all kinds of furniture stores, three stores of Red Star Macalline, Jinsheng, Jinling, Shilin, Red Sun, etc., so many shopping malls, when faced with consumer consumption difficulties, need one of you to stand out, Tell customers the real price of furniture, from the perspective of integrity to allow customers to consume clearly and safely. The era of clear prices has passed, and the era of clear prices has come. Put an end to all empty talk and ridicules, cancel all concessions, direct declines, subsidies, etc., and set aside the smoke of excessive profits to let consumers see furniture Real price.
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