In the past two years, the sanitary ware market has not been very smooth. The turnover of sanitary ware companies has been declining. Many macro-control policies and raw material market pressures in many countries have continuously increased, and many sanitary ware companies are having difficulty with the pressure. It is difficult to maintain your livelihood. The author visited the sanitary ware market and learned that sanitary ware products are generally set by the manufacturers to the market price, but in the sales process is mainly determined by the market final price. Consumers generally shop around when they buy. If the price is too high or does not match the consumer's psychological price, it is difficult to open the product.
Raw material prices It is understood that from the beginning of last year, the prices of nickel and other metal materials required for copper and stainless steel production have risen sharply, and the prices of additive materials such as cobalt oxide, zirconium, and ceramic color enamel have doubled, making bathroom companies back up. The cost of mountains has become more and more heavy. Therefore, the direct cause of the rise in the price of sanitary ware is the production of metal materials upstream. In addition, sanitary ware is a high-energy-consuming industry, where fuel and other energy sources account for as much as 20% of the total cost. As the main fuel, the price of fuel has soared up some time ago, making bathroom companies increasingly burdensome.
At the same time, there have been substantial increases in logistics costs and water and electricity prices, and cost pressures have spread to the entire industrial chain of sanitary ware.
According to industry sources, the cost of hardware materials in sanitary ware products was 15% to 20% a few months ago. Today, it is 20% to 26%. There is almost no profit at all. While brewing prices in the entire industry, raw material prices have also forced companies to innovate in production processes and improve product quality. Therefore, Wang Dingming’s general manager believes that under the pressure of rising raw material prices, the increasing quality and technical content of ceramics and sanitary ware products will become an inevitable trend for the development of the industry, which will also bring about an increase in production costs. Therefore, sanitary ware products Rising prices did not give manufacturers more profit. However, the increase in prices has exerted unprecedented pressure on manufacturers, and manufacturers have to increase product utilization. As a result, consumers will be able to enjoy better products and services and be more value-for-money.
The poor market of channels differs in terms of texture, basic functions, etc., and the main reasons for the price difference are the color, the ease of mold making, and the old and new styles. Sanitary ware also belongs to handicrafts, style style changes very quickly, just like any ordinary consumer goods on the market, the price of popular products is naturally high, and it is common sense that the Chanmai products manufacturers deal with the way through big sale. In addition, some supermarkets have launched a series of special products as the highlights of DM, mainly to drive popularity, but this product is very small and soon sold, many consumers can not really buy such ultra-low-priced products.
According to industry sources, there are also cases where consumers do not understand the market's “flicker†status. Some merchants, especially small and medium-sized branded products, tend to use the method of falsifying the price and then discounting the sale. It seems that consumers are more likely to ask when they buy, and it is necessary to shop around. It is also very important for consumers to look for sanitary ware brands when they purchase. Some brand-name products seem to be the same as ordinary products, but they are still very different in critical accessories, installation, and warranty. The world's top sanitary ware products work well, and most of them have their own hardware or good organic glass, plastic and other accessories. These sanitary fittings are very elegant and luxurious. Apart from surface treatments such as pure copper chrome plating or nickel plating, and imitation gold plating, there are also metal fittings that are plated with 18K or 24K gold. They are very delicate and quite influential.
The biggest cost of producing a faucet product is the cost of raw materials. At present, faucet products are mainly based on copper materials. At present, the price of copper is about 38,000 yuan/ton. I understand that this year's copper price has a relatively large range of vibration. In the first few months, the price of copper was still fluctuated at a high level, and it has already dropped back. The fluctuation of copper price will bring certain risks to the producers and distributors of plumbing products. According to Manager Zhou’s introduction, the cost of raw materials accounts for more than 70% of the total production cost. According to the gross profit margin of domestic sales of 30%, the cost price of a faucet is approximately 200 yuan.
The turnover is constantly low. Some factory outlets have lower prices for taps, which are generally around 20% lower than Kaiping's factory prices. Therefore, in some places, 59 copper kitchen faucets average about 150 yuan. It is understood that the copper in these places is generally purchased from other provinces, and there is no copper source in the local area. Therefore, the transportation costs of raw materials are correspondingly high, which leads to lower profitability of products produced. According to industry sources, the gross profit margin of domestic products is about 12%. The production cost of tap products is about 135 yuan. Currently, the operating costs of exporting hardware and plumbing companies mainly include plant land, labor compensation, management fees, and taxes. For example, domestic sales companies must increase promotion fees, channel construction fees, and renovation fees. It is understood that in some local governments, the management of land is relatively strict. The current land for factory buildings is not sold and is only leased to enterprises. According to industry sources, the monthly salary of store salespersons in Kaiping plumbing companies is 1,000 yuan; the wages of the company's clerk is 1,500 yuan per month; the electroplating workers are 5000-6000 yuan per month. On the scale of hardware and water heating companies will generally have hundreds of people, while small and medium-sized enterprises also have 30-40 people, plus other costs such as management fees and taxes, the monthly business cost is still relatively large, resulting in the net product Profit is not very high.
How much does the price rise of ceramics and bathroom products rise? Has there been any impact on consumer buying confidence? For two consecutive days, the author made some understanding of the production sanitary ware market and found that although product prices have risen in different ranges, they have not affected sales. Clearly, consumers have not shown any special sensitivity to prices.
In a sanitary ware market in Dongmen, Hefei, a business owner stated clearly: “This year's sanitary ware prices have definitely risen. Toilets have generally risen by 40 to 100 yuan, and other sanitary wares have seen mixed gains.†In the market, the author found that some The price of branded sanitary ware products has increased even more. In a brand sanitary ware store, the author saw that all bathroom products were affixed with new price tags. The staff told the author: “We adjusted the prices of all commodities in accordance with the requirements of the headquarters and the overall price increase was around 10%.â€
Mr. Lu, the consumer, is currently preparing for the renovation. He said that the appropriate price increase is also affordable because the buyer must buy it. However, if the increase is too large and the renovation costs increase too much, it is necessary to consider replacing the renovation ideas. "The purchase of decoration materials will definitely require comparison and purchase. The key is to look at the cost-effectiveness. If it is a product with a good reputation, the high price point is acceptable."
Raw material prices It is understood that from the beginning of last year, the prices of nickel and other metal materials required for copper and stainless steel production have risen sharply, and the prices of additive materials such as cobalt oxide, zirconium, and ceramic color enamel have doubled, making bathroom companies back up. The cost of mountains has become more and more heavy. Therefore, the direct cause of the rise in the price of sanitary ware is the production of metal materials upstream. In addition, sanitary ware is a high-energy-consuming industry, where fuel and other energy sources account for as much as 20% of the total cost. As the main fuel, the price of fuel has soared up some time ago, making bathroom companies increasingly burdensome.
At the same time, there have been substantial increases in logistics costs and water and electricity prices, and cost pressures have spread to the entire industrial chain of sanitary ware.
According to industry sources, the cost of hardware materials in sanitary ware products was 15% to 20% a few months ago. Today, it is 20% to 26%. There is almost no profit at all. While brewing prices in the entire industry, raw material prices have also forced companies to innovate in production processes and improve product quality. Therefore, Wang Dingming’s general manager believes that under the pressure of rising raw material prices, the increasing quality and technical content of ceramics and sanitary ware products will become an inevitable trend for the development of the industry, which will also bring about an increase in production costs. Therefore, sanitary ware products Rising prices did not give manufacturers more profit. However, the increase in prices has exerted unprecedented pressure on manufacturers, and manufacturers have to increase product utilization. As a result, consumers will be able to enjoy better products and services and be more value-for-money.
The poor market of channels differs in terms of texture, basic functions, etc., and the main reasons for the price difference are the color, the ease of mold making, and the old and new styles. Sanitary ware also belongs to handicrafts, style style changes very quickly, just like any ordinary consumer goods on the market, the price of popular products is naturally high, and it is common sense that the Chanmai products manufacturers deal with the way through big sale. In addition, some supermarkets have launched a series of special products as the highlights of DM, mainly to drive popularity, but this product is very small and soon sold, many consumers can not really buy such ultra-low-priced products.
According to industry sources, there are also cases where consumers do not understand the market's “flicker†status. Some merchants, especially small and medium-sized branded products, tend to use the method of falsifying the price and then discounting the sale. It seems that consumers are more likely to ask when they buy, and it is necessary to shop around. It is also very important for consumers to look for sanitary ware brands when they purchase. Some brand-name products seem to be the same as ordinary products, but they are still very different in critical accessories, installation, and warranty. The world's top sanitary ware products work well, and most of them have their own hardware or good organic glass, plastic and other accessories. These sanitary fittings are very elegant and luxurious. Apart from surface treatments such as pure copper chrome plating or nickel plating, and imitation gold plating, there are also metal fittings that are plated with 18K or 24K gold. They are very delicate and quite influential.
The biggest cost of producing a faucet product is the cost of raw materials. At present, faucet products are mainly based on copper materials. At present, the price of copper is about 38,000 yuan/ton. I understand that this year's copper price has a relatively large range of vibration. In the first few months, the price of copper was still fluctuated at a high level, and it has already dropped back. The fluctuation of copper price will bring certain risks to the producers and distributors of plumbing products. According to Manager Zhou’s introduction, the cost of raw materials accounts for more than 70% of the total production cost. According to the gross profit margin of domestic sales of 30%, the cost price of a faucet is approximately 200 yuan.
The turnover is constantly low. Some factory outlets have lower prices for taps, which are generally around 20% lower than Kaiping's factory prices. Therefore, in some places, 59 copper kitchen faucets average about 150 yuan. It is understood that the copper in these places is generally purchased from other provinces, and there is no copper source in the local area. Therefore, the transportation costs of raw materials are correspondingly high, which leads to lower profitability of products produced. According to industry sources, the gross profit margin of domestic products is about 12%. The production cost of tap products is about 135 yuan. Currently, the operating costs of exporting hardware and plumbing companies mainly include plant land, labor compensation, management fees, and taxes. For example, domestic sales companies must increase promotion fees, channel construction fees, and renovation fees. It is understood that in some local governments, the management of land is relatively strict. The current land for factory buildings is not sold and is only leased to enterprises. According to industry sources, the monthly salary of store salespersons in Kaiping plumbing companies is 1,000 yuan; the wages of the company's clerk is 1,500 yuan per month; the electroplating workers are 5000-6000 yuan per month. On the scale of hardware and water heating companies will generally have hundreds of people, while small and medium-sized enterprises also have 30-40 people, plus other costs such as management fees and taxes, the monthly business cost is still relatively large, resulting in the net product Profit is not very high.
How much does the price rise of ceramics and bathroom products rise? Has there been any impact on consumer buying confidence? For two consecutive days, the author made some understanding of the production sanitary ware market and found that although product prices have risen in different ranges, they have not affected sales. Clearly, consumers have not shown any special sensitivity to prices.
In a sanitary ware market in Dongmen, Hefei, a business owner stated clearly: “This year's sanitary ware prices have definitely risen. Toilets have generally risen by 40 to 100 yuan, and other sanitary wares have seen mixed gains.†In the market, the author found that some The price of branded sanitary ware products has increased even more. In a brand sanitary ware store, the author saw that all bathroom products were affixed with new price tags. The staff told the author: “We adjusted the prices of all commodities in accordance with the requirements of the headquarters and the overall price increase was around 10%.â€
Mr. Lu, the consumer, is currently preparing for the renovation. He said that the appropriate price increase is also affordable because the buyer must buy it. However, if the increase is too large and the renovation costs increase too much, it is necessary to consider replacing the renovation ideas. "The purchase of decoration materials will definitely require comparison and purchase. The key is to look at the cost-effectiveness. If it is a product with a good reputation, the high price point is acceptable."
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