In recent years, India has experienced numerous terrorist attacks, which has increased the demand for security from the government and the private sector. According to the assessment report of the UK Trade and Investment Agency in 2010, the Indian security market has grown at an annual rate of over 30%. In 2014, India’s electronic security The total market value of the industry is expected to exceed US$4.4 billion.
India is currently the second largest country in the world population. The Indian government has been actively investing in infrastructure since 2007. Compared to China, India’s infrastructure construction time is five to ten years later. However, the five-year plan that the Indian government continues to promote will be aimed at improving economic, social conditions, environment and infrastructure, and reducing the gap between urban and rural areas. It will cost more than 800 yuan. One hundred million U.S. dollars.
At the same time, India’s overall national competitiveness has also gradually increased. Since the implementation of the five-year plan, the growth rate of India’s gross domestic product (GDP) has remained at more than 7% per year, and the GDP in 2010 was as high as 13.7 million trillion US dollars. With the improvement of economic conditions, the Indian private market began to focus on the protection of its own security. From the perspective of the most basic security industry, there are more than 5,000 security companies and more than one million security personnel in India.
Transformation of the Indian market! Did you notice it?
At present, in the Indian security market, overseas large-scale security companies have a high market share in product or system integration services. For example, Honeywell, a well-known US company, has a market share of more than 10% in both product and system integration services, but this is not It is too late for the representative to enter the Indian market. This year, the secutech show invited Mr. Pramuud Rao, CEO of ZICOM, India's most important system integrator, to explain the current situation in the Indian market. Mr. Pramoud Rao clearly stated in his speech that India’s security market is not a low-price competitive market where everyone has passed word of mouth. Instead, it begins to have a market segmentation.
Mr. Pramoud Rao pointed out that today's Indian security market, according to the different properties of the industry's own needs, and different conditions for product prices and quality, such as the hotel industry and high-end IT industry building, that is, the performance of the product as a procurement Standards; on the other hand, the purchasing needs of the retail industry take price as a consideration.
In the past, the well-known Indian government marked the market as the lowest price, but sometimes low prices also represent unreliable quality. Therefore, the Indian government’s purchasing mentality is gradually changing. The minimum price target policy has been revised, and a technical review committee has been added for important bids.
Into the Indian security market, are you ready?
For most manufacturers, finding a local agent to sell may be a simple matter, but in India, it is often heard that manufacturers who have set foot in the area are complaining because of successful marketing practices in other regions. The move to the Indian market, but it does not work, apart from the mode of cooperation with the local dealers in India and the differences between each other's business culture, the more fierce price wars have deterred many manufacturers.
The undeveloped market is full of opportunities, and the marketing methods of the manufacturers have become the key points of the final victory. In today's global security industry market contending, most manufacturers are rushing to research and produce similar products. If they want to stand out in the same type of products, they must minimize their homogeneity with other manufacturers. In other words, do you understand your own advantages? In view of the characteristics of its own products and technologies, in the current chaotic Indian market, one of the target application markets is selected, and in-depth operation, the product sales model is expanded to sales services, in order to have the opportunity to expand from a single application market to other industries. This is the market segmentation of their own products.
In addition, the model of cooperation with local agents must evolve from a pure product sales model to a partnership. Operating an agent is tantamount to running a local market, because your agent should understand the needs of local users better than you. If you are only a product agent, perhaps not just a brand, how can you ensure that your product is placed in the first sales position? Choosing a single partner to establish a long-term partnership does not focus on the sales of products, but rather on the cooperation model, good cooperation relationship, and trustworthy products and services. Only in this way can brand reputation be established and the brand be used to cultivate the local market.
Secutech India has opened the Indian security market with keys from MFNE and Asian Business Exhibition & Conference Ltd, the largest exhibition company in India. Secutech India, which was jointly organized by ABEC, positioned Secutech India as an educator in the Indian security market. Thirteen a&s magazines under the new Times Media of Frankfurt have been cultivating in the global security industry for more than 20 years. Together with Secutech series exhibitions in Asia, they focus on in-depth operation in international and individual markets and actually understand the industry and use. The needs of the end.
ABEC Exhibition Co., Ltd. has successfully hosted more than 300 exhibitions in India over the years, among which ACETECH and ASIA ITEX are the best known. The ACETECH exhibition was held in five major cities in India, and successfully convened local architects and personnel involved in weak current projects to participate in the exhibition. In addition, due to the development of IP technologies and applications, there are numerous cases in which the IT industry has stepped into the security field. ASIA ITEX brings together Netcom and the information industry. These are the objects that India's security industry wants to acquire.
Through the strong cooperation between MFNE and ABEC, exhibitors can accurately face important customer groups. On the other hand, ABEC, the publisher of the safety and security magazine India (a&s India), has successfully entered the Indian security industry from an Indian exhibition company and has become an expert in India's security market.
The security market in India has deterred many manufacturers from price wars in previous years. They can only watch the growth of the Indian security market and cannot share this piece of cake. Secutech India educators positioned in the Indian market, held the Global Digital Monitoring and Development Forum (GDSF) at the exhibition. In order to meet the needs of the Indian market and the needs of the local market, a variety of seminars were planned for the Indian security market. New energy.
Secutech India shoulders the mission of the education market and will unveil the Indian security market from March 1 to March 3, 2012 at the Mumbai Exhibition Centre. The security market in India is now opening the door waiting for all the heroes to go to choose the right platform to enter the Indian market, follow the footsteps of Secutech India, storm the Indian market, rely on their own advantages to make product differentiation, will be able to stand firm Your own piece of heaven.
India is currently the second largest country in the world population. The Indian government has been actively investing in infrastructure since 2007. Compared to China, India’s infrastructure construction time is five to ten years later. However, the five-year plan that the Indian government continues to promote will be aimed at improving economic, social conditions, environment and infrastructure, and reducing the gap between urban and rural areas. It will cost more than 800 yuan. One hundred million U.S. dollars.
At the same time, India’s overall national competitiveness has also gradually increased. Since the implementation of the five-year plan, the growth rate of India’s gross domestic product (GDP) has remained at more than 7% per year, and the GDP in 2010 was as high as 13.7 million trillion US dollars. With the improvement of economic conditions, the Indian private market began to focus on the protection of its own security. From the perspective of the most basic security industry, there are more than 5,000 security companies and more than one million security personnel in India.
Transformation of the Indian market! Did you notice it?
At present, in the Indian security market, overseas large-scale security companies have a high market share in product or system integration services. For example, Honeywell, a well-known US company, has a market share of more than 10% in both product and system integration services, but this is not It is too late for the representative to enter the Indian market. This year, the secutech show invited Mr. Pramuud Rao, CEO of ZICOM, India's most important system integrator, to explain the current situation in the Indian market. Mr. Pramoud Rao clearly stated in his speech that India’s security market is not a low-price competitive market where everyone has passed word of mouth. Instead, it begins to have a market segmentation.
Mr. Pramoud Rao pointed out that today's Indian security market, according to the different properties of the industry's own needs, and different conditions for product prices and quality, such as the hotel industry and high-end IT industry building, that is, the performance of the product as a procurement Standards; on the other hand, the purchasing needs of the retail industry take price as a consideration.
In the past, the well-known Indian government marked the market as the lowest price, but sometimes low prices also represent unreliable quality. Therefore, the Indian government’s purchasing mentality is gradually changing. The minimum price target policy has been revised, and a technical review committee has been added for important bids.
Into the Indian security market, are you ready?
For most manufacturers, finding a local agent to sell may be a simple matter, but in India, it is often heard that manufacturers who have set foot in the area are complaining because of successful marketing practices in other regions. The move to the Indian market, but it does not work, apart from the mode of cooperation with the local dealers in India and the differences between each other's business culture, the more fierce price wars have deterred many manufacturers.
The undeveloped market is full of opportunities, and the marketing methods of the manufacturers have become the key points of the final victory. In today's global security industry market contending, most manufacturers are rushing to research and produce similar products. If they want to stand out in the same type of products, they must minimize their homogeneity with other manufacturers. In other words, do you understand your own advantages? In view of the characteristics of its own products and technologies, in the current chaotic Indian market, one of the target application markets is selected, and in-depth operation, the product sales model is expanded to sales services, in order to have the opportunity to expand from a single application market to other industries. This is the market segmentation of their own products.
In addition, the model of cooperation with local agents must evolve from a pure product sales model to a partnership. Operating an agent is tantamount to running a local market, because your agent should understand the needs of local users better than you. If you are only a product agent, perhaps not just a brand, how can you ensure that your product is placed in the first sales position? Choosing a single partner to establish a long-term partnership does not focus on the sales of products, but rather on the cooperation model, good cooperation relationship, and trustworthy products and services. Only in this way can brand reputation be established and the brand be used to cultivate the local market.
Secutech India has opened the Indian security market with keys from MFNE and Asian Business Exhibition & Conference Ltd, the largest exhibition company in India. Secutech India, which was jointly organized by ABEC, positioned Secutech India as an educator in the Indian security market. Thirteen a&s magazines under the new Times Media of Frankfurt have been cultivating in the global security industry for more than 20 years. Together with Secutech series exhibitions in Asia, they focus on in-depth operation in international and individual markets and actually understand the industry and use. The needs of the end.
ABEC Exhibition Co., Ltd. has successfully hosted more than 300 exhibitions in India over the years, among which ACETECH and ASIA ITEX are the best known. The ACETECH exhibition was held in five major cities in India, and successfully convened local architects and personnel involved in weak current projects to participate in the exhibition. In addition, due to the development of IP technologies and applications, there are numerous cases in which the IT industry has stepped into the security field. ASIA ITEX brings together Netcom and the information industry. These are the objects that India's security industry wants to acquire.
Through the strong cooperation between MFNE and ABEC, exhibitors can accurately face important customer groups. On the other hand, ABEC, the publisher of the safety and security magazine India (a&s India), has successfully entered the Indian security industry from an Indian exhibition company and has become an expert in India's security market.
The security market in India has deterred many manufacturers from price wars in previous years. They can only watch the growth of the Indian security market and cannot share this piece of cake. Secutech India educators positioned in the Indian market, held the Global Digital Monitoring and Development Forum (GDSF) at the exhibition. In order to meet the needs of the Indian market and the needs of the local market, a variety of seminars were planned for the Indian security market. New energy.
Secutech India shoulders the mission of the education market and will unveil the Indian security market from March 1 to March 3, 2012 at the Mumbai Exhibition Centre. The security market in India is now opening the door waiting for all the heroes to go to choose the right platform to enter the Indian market, follow the footsteps of Secutech India, storm the Indian market, rely on their own advantages to make product differentiation, will be able to stand firm Your own piece of heaven.
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