"Guo Ba Tiao" introduced furniture CEO analysis pros and cons

After Beijing, Guangzhou, Chengdu and other cities have launched regional "National Eight Articles", on March 2, 2011, the much-anticipated Shenzhen "National Eight Articles" finally came to light. According to the relevant person in charge of the Shenzhen Municipal Planning and Land Commission, Shenzhen will continue to strictly implement the "Supplementary Notice on Further Implementing the Spirit of the State Council Documents and Resolutely Restraining Excessive House Price Rise" (Shenfu Office [2010] 82) No.), stipulates the relevant purchase restriction measures for commodity housing, that is, for Shenzhen households, 2 households are limited to purchase; for non-city household residents who can provide tax payment certificate or social insurance payment certificate in this city for more than 1 year, purchase 1 set is limited housing.

At the same time, the State Land Commission emphasized that if a non-city resident household provides a tax payment certificate when purchasing a house, it must meet the conditions of paying more than 12 months of continuous payment and not including the supplementary payment. Prior to this, there were no similar clear regulations. Public opinion once regarded the payment of tax to obtain a house purchase qualification as one of the possible loopholes to evade the "restriction of purchase order".

As the "leader" of rising prices in the national real estate market, the real estate market in Shenzhen has always affected the hearts of people across the country. According to a reporter ’s investigation, after the introduction of these painless purchase restrictions on October 1, 2010, although the transaction scale of the real estate market in that month fell by about 50% compared with September, Shenzhen ’s transaction amounted to 24,601 yuan / square meter. Prices continue to rank first. But at the same time, the second-hand housing market in Shenzhen fell by 37.53% month-on-month in February 2011. At the same time, the average rent in the city rebounded in the off-season and reached a record high.

The turmoil in the real estate market will inevitably affect the downstream industry, the furniture industry. Faced with the "eight articles of the country" that are "one after another" in the country, where will the furniture market go in the future? In response to this problem, a reporter from the SouFun furniture channel interviewed many well-known furniture company executives and related media.

Jin Yan, vice president of furniture, may be confused in the short term, but it is a good thing in the long run

As one of China's top ten most influential furniture brands in 2010, Left and Right Furniture has been unique in the entire furniture market with its strong design and R & D strength. In response to this rule, Jin Yan, Vice President of Left and Right Furniture, said that she has always been a staunch supporter of the implementation of the "National Eight Articles." Because most of the previous buyers may have speculated, but those who really have housing needs can only rent a house. Real estate speculators do not spend money on furniture at all, and renters cannot buy good furniture. This will only be a vicious circle for the entire furniture market. Although the current rules have little impact on the furniture industry, only those who really need housing can afford to buy a house, will they be willing to buy better furniture, and promote the development of the entire furniture market.

She also believes that the country should continue to increase suppression policies to curb the excessively rapid growth of the real estate market. Although the downstream furniture companies may be confused in the short term, in the long run, it will definitely benefit the development of the enterprise of.

Wang Juntai, CEO of Guante Danish Style: is conducive to the increase in market share of customized furniture

Wang Juntai, CEO of Guante Danish Style Furniture Co., Ltd., also applauded the purchase restriction rules. Because in his view, only when housing prices stabilized will ordinary people increase their confidence in the market, and they will be willing to spend money to buy a house. Although if the purchase restriction rules work, in the short term, people can spend little money on furniture, but in fact, with the passage of time, people's requirements for furniture will become higher and higher.

This is especially true for custom-made furniture similar to Guante Danish style. After the rigidity is satisfied, people will turn their attention to personalized decoration, and the customized furniture that is easier to meet people's requirements will increase the market share of the entire furniture market year by year.

Zheng Qiuwei, General Manager of Desheng Furniture: The lagging effect of real estate on the furniture industry makes the adverse effects unclear

Zheng Qiuwei, general manager of Shenzhen Desheng Furniture Co., Ltd., is not so optimistic. Although Shenzhen ’s purchase restrictions were introduced in October last year, in his view, the changes in the real estate market have not fully affected the furniture market. Because the Chinese's habit is to buy a house in the first year and renovate it in the second year, even if there is an impact, there will be a lag of at least one to two years.

Zheng Qiuwei said that the Chinese are now short of breath because of the house. Even if the new policy is introduced, they dare not act rashly, preferring to put the money in their hands. And the demand to buy a house cannot be solved, let's talk about buying furniture?

Rao Runping, editor-in-chief of "Furniture Weekly": Real estate investment demand and rigid demand have different impacts on the furniture industry

In the face of interviews with reporters, Rao Runping, editor-in-chief of "Home Furnishing Weekly", also expressed his views; he believes that the current real estate demand has both investment demand and actual demand. On the contrary, these actual demand staff may also take advantage of the real estate control investors to dare to enter the real estate to quickly buy a house, so as not to increase house prices later, so that this part of the market will not affect the furniture market. However, if it is investment demand, this market would have little significance for the furniture industry, because the investment property will not necessarily buy furniture after the house is received. Even if you buy, it may be second-hand furniture. So the key issue now is to investigate the proportion of the two types of demand in order to determine the specific impact on the furniture market. No investigation, no right to speak.

At the same time, furniture demand and real estate demand are not consistent in time, because after buying a house, it often takes one year before buying furniture and moving in. The real estate market is now more subtle and more tangled, but this situation is reflected in the furniture market a year later, not now. The current furniture market should be based on the real estate market last year or even earlier, because last year, especially in the second half of the previous year, the real estate market must be hot, so this year's furniture market should not be greatly affected. But maybe in the second half of this year or next year.
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