With the improvement of people's living standards, in addition to the common toys and clothing in the past, more and more parents begin to buy children's furniture that is more suitable for them, and create a family for the "Little Emperor" and "Little Princess". A lovely fairy tale world full of personality has become an important part of many home decoration. Many savvy merchants have gradually begun to turn their attention to this once neglected market, and children's furniture designed specifically for children has also received increasing attention from the industry.
The furniture market is a "potential gold mine". It is understood that China's children's furniture began to grow around 2003. The earliest children's furniture mostly depended on adult furniture, but as the market competition intensified and became more professional, in recent years, children's furniture began to be subdivided from adult furniture, and became a special market field. Manufacturers and brands, currently has nearly 200 children's furniture companies in China.
Although China's children's furniture started late and the market development is still in its infancy, it has great potential. In recent years, with the improvement of people's living conditions, many parents have invested huge enthusiasm and financial resources in the layout of children's rooms, thus making children's furniture quickly become popular. Judging from the development of the furniture market in recent years, children's furniture is one of the fastest growing categories in the furniture industry.
At present, the professional development of children's furniture is the main trend to seize market opportunities. Many brands of children's furniture are too narrow in product structure. In many children's furniture brand stores, the most common display is furniture suitable for children between 7 and 16 years old, baby furniture suitable for 0 to 1 year olds and young people's homes between 16 and 20 years old. As a cool man living as a leader in children's furniture, designing and launching different children's furniture according to different ages of young children can meet the needs of all ages from 0 to 25 years old.
In terms of sales model, most companies simply market children's furniture products. They have never thought of packaging and operating children's room supplies. As a cool and habitual leader of children's furniture, they are the first to use children's room furniture and home accessories , Animation toys, etc. are integrated and sold in a space carrier to create a home space sales model suitable for young people's entertainment. Kumanju has also set up its own experience centers in major cities, displaying its category combination, supporting facilities, and space design concepts intuitively in front of customers, so that customers can experience the creative lifestyle of Kumanju in person.
At the same time, the creative design of children's furniture is the key for enterprises to seize the market. Many professional children's furniture companies only manufacture children's furniture from the supply demand, and do not create children's furniture from the children's perspective. In response to this, Kumanju from the perspective of children, in product development and design, try to be as close as possible to children's lives, according to the different personalities of boys and girls, different ages, to provide children with a variety of furniture design solutions It must be easy for children to accept and bring the things that children understand the most into the children's living space, such as the function of the children's room, Kumanju has done a variety of ways to match the functions of various links. Kumanju also launched new creative homes, such as 'removable furniture', which can allow children to change the shape and design of furniture as they wish, and promote the growth of children's imagination and creativity.
Animation, manga, and games are all important parts of the modern youth's cultural life. Combining lively anime characters into children's furniture is more likely to be favored by teenagers and generate inestimable business opportunities. Kumanju has recognized the importance of anime elements for a long time, so as early as 2005, Kumanju took the lead in successfully obtaining Disney's brand authorization by integrating all anime brand images and making children's furniture, from 2005 to the present. Among the top ten international animation brands, “Cool Manju†already has the authorization of 9 world-class animation brands including Disney, Doraemon and Hello Kitty.
The main reason for choosing foreign animation brands is that the promotion time of domestic animation images is relatively short, and the lack of subsequent commercial packaging. And foreign animation has a professional business operation model, which is international and branded, and can be accepted by a wide range of people. For example, many people buy the cool and expensive furniture because they like Disney ’s anime image, because they are fans of Disney ’s animation. Some women in the 70s and even 60s have a deep feeling for anime and grew up watching these cartoons. , They have nostalgic feelings when decorating the room, hoping to add anime elements. Through these classic international cartoon images, Kumanju can stretch the age of consumers to adults over 25 years old.
China is a global furniture export and manufacturing country, but domestic companies are still stuck in the manufacturing link. In this complete industrial chain, Kumanju is no longer a manufacturer or a simple retailer. She is a Animation culture, animation brand, creative design, and lifestyle provider. It is a children's industry channel portal that provides young children with furniture as a carrier, children's products and children's industry, covering and integrating all aspects of children's clothing, food, housing, play, education and entertainment. .Roller Shutter Opener Accessories
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