More than 1,000 small and medium-sized brands in China will fight each other in a regional and small-scale manner. There are still quite a few companies trying to establish their own image strategies that are linked to top brands and international advanced concepts. And a considerable number of cabinet companies in the region to attract investment and national investment, as well as shouting how many stores to build a discussion.
The problems of survival and sales, status and brand issues are constantly impacting the minds of every cabinet owner. Once and for all, you will fight for it. Can potential market cakes and rich profits be as tight as they were at the beginning? Relying on the product itself can win the market? It is undeniable that relying on this single strategy has been unable to do so. The market has moved to the depths of image competition and brand competition. A series of image and brand strategies will become the dominant market.
There are many successful companies, and the successful models are almost the same. Since the rise of China's cabinet industry, it has never been able to get rid of the influence of foreign elements. People who are good at packaging know more about people's psychology. So one step is in place, in the culture and ideas that others take for granted, and we regard it as a treasure.
In Germany, France, Italy, the United States, and Europe, the image of domestic cabinet companies has been using their own elements to package their own brands. Therefore, many companies sell products at prices that are sold abroad. Brand value-added, but also due to the trend of interests led to a variety of competition, "short-sighted" has caused many companies to stay in the initial stage of product competition, which is also a key element in the rise of small and medium-sized brands in many regions, so those who are good at adopting and The brand that pays attention to image packaging has succeeded.
A solid foundation is still an essential element of the cabinet industry. Brands must be experienced in two stages. The first is reflected in the industry, the profit model recognized by our channels; the first is reflected in the consumer market, recognized by our consumers. s brand. For many companies, it is not appropriate to conduct large-scale investment before the emergence of a relatively complete profit model and brand image. Because of the details of the follow-up management of the entire brand, the customer sees something that is real. Instead of all kinds of deliberate boasting.
Today's cabinet market operation should not have quality problems, whether it is product image, service image, technical image, brand image, each image is a special selling point, Nokia's technology selling point, Haier's service selling point, section Bao's design selling point, these image strategies are shaped to capture the mind of the consumer market, a high degree of refinement and vivid performance to systematically implement the image of the airtight, so sell the brand of the brand and sell products It is the difference between heaven and earth. I would like to ask: Selling and selling at a price, or selling a brand with an image.
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