With the rapid development of China's economy, the business model of domestic enterprises has become more diversified. A good business operation model can help a company or organization to achieve sustainable development and market operation dynamics, establish a corporate or product brand image, and enable enterprises or organizations to have better development space.
Professor Gardner of Harvard University School of Business Administration pointed out that the business ethics of enterprises is the core of enterprise development and the soul and direction of corporate culture. Corporate ethics is also an important criterion for purchasing groups to image. The business operation model of a company or organization is important, but it is only a carrier, and business ethics is its core and soul, just like life.
China is an ancient ancient civilization, and Confucian culture has a long history. As early as thousands of years ago, when the commercial civilization of China was in its infancy, fairness and trustworthiness, and virginity became the creed and core values ​​of Chinese businessmen. However, in modern economic activities, some enterprises or organizations stand in their own perspective. In order to pursue interests and profits, the concept of business ethics is often neglected, and the enterprise is brought into the opposite of the buying group. Mr. Mao Yuxi, a well-known economist in China, stated that in business operations, business ethics is neutral, and its definition is whether the behavior and language of the company are deceptive and exaggerated. This article will analyze and understand through two perspectives, what kind of business ethical behavior can not only help the development of the enterprise, but also maintain and establish a good image in the buying group.
I. Commercial unethical behavior and its harmfulness
From the perspective of general understanding, commercial unethical behavior refers to the economic value of the business or the operator in the business activities, in order to achieve the internal and external interests, thus violating the ethical standards of the business conduct and Code of ethical norms. For example, some companies in the marketing activities, without the owner's permission, the production of fake / counterfeit products; use the false advertising or fraudulent behavior to attract consumer groups without the purchaser's knowledge. These behaviors are contrary to business ethics, and it hurts not only the buyers, but also the makers of such unethical behaviors into unsustainable development.
Honest quality is the long-term source of life for the company. Some companies may gain huge profits or absolute market share in a short period of time by means of fraud or fraud. However, this unethical behavior has since laid the foundation for failure for the enterprise, and perhaps it will never succeed. Therefore, the success of swindling or fraud is the first step to failure.
Second, create a good business ethics environment
Associate Professor Lynn of Harvard Business School mentioned in her article "The Application of Business Ethics in the Market" that the market pioneers and the company's operating behavior should be based on the knowledge of the user groups in the industry in which the company is located. Degree, taking relatively honest, effective and practical business practices, can avoid commercial unethical behavior. Business ethics is the intangible assets of enterprises. Based on honest ethical strategies and adopting ethical values ​​as the criterion for development, it not only helps to improve the competitiveness of enterprises, but also encourages morale of employees. At the same time, it also relies on its good moral standards. Help to stabilize the business relationship of customers or buyers. As Mr. Mao Yuxi said: The correct business ethical behavior is based on the commercial activities carried out by buyers and sellers under the same conditions. The two parties to the transaction negotiate for bargaining for their own interests, and the interests are balanced, and both parties benefit. Such a transaction is a mutually beneficial act, and no party is deceived or defrauded. There was such a case. As early as the beginning of 2000, a domestic machinery manufacturing company started almost simultaneously with Korean companies in a project in this field. A few years later, Korean companies became the world leader in this project. When Chinese counterparts visited this company, they found that the wall in front of the company’s front door was written with the Chinese motto: “Cheng, the way of heavenâ€!
Our loyalty to our neighboring countries' adherence to Chinese culture has sprung up in the business world, and our Chinese manufacturing is still experiencing the ethical test of the market. This phenomenon deserves our deep thought! (Author: small mill community)
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