"Customization" seems to be a great distance from the general public. In the early years, customization seemed to be the privilege of local gold. Nowadays, after “customization†is supported by certain economic strength, with the pursuit of people's quality of life, it has become a life attitude.
Also this year, custom inadvertently entered the public life inadvertently: from an evening dress of several hundred thousand yuan to a self-made ringtone of a few dollars, from DIY bedspreads to refrigerators, from wardrobes to walk-in closets From hair style to makeup, from the big shift of education to small class, to one-on-one personal education... Customization is not only a symbol of the luxury life of a few people, it also caters to the needs of the masses with individuality, self and pragmatic attitude. New ways of consumption are popular. So for home customization, what about Chengdu consumer acceptance?
Recently, the reporter visited a number of home markets and found that because consumers do not know much about custom homes, when choosing home products, they are custom or finished products, which often makes consumers difficult.
Tangle
Finished furniture: choose a large surface
Custom furniture: high utilization
In the current furniture market, in the market structure, the market share of finished furniture is obviously larger than that of custom furniture. At the same time, due to the requirements of process development, custom furniture is mainly concentrated in the cabinet category. Therefore, the choice of finished furniture to consumers The space is bigger, especially in style. The finished furniture includes European style (European decoration effect picture), Chinese style (Chinese style decoration effect picture), modern (modern decoration effect picture), classical and other styles, and the custom furniture is mostly modern plate type. Furniture, from the choice of style and material selection, custom furniture greatly limits the choice of consumers.
In the Chengdu Business Daily reporter's random survey of 50 interviewed consumers, 75% of consumers are willing to choose finished furniture due to the limitations of style and material selection. But among them, 20% of consumers said that the two are very entangled. “While there are various options for the finished product, the customized furniture can be tailored according to my living habits, room size and specific needs, and can make full use of the space.†Mr. Wang, the new owner of Huaguang Mingcheng City, believes that custom furniture is no matter from color. , modeling or internal structure, can be customized according to the needs of consumers, very suitable for his family of small squares of about 100 square meters.
NO2. Tangled
Finished furniture: saving price and time costs
Custom furniture: solve the layout problem
In addition to a small number of villas and luxury homeowners, there is a demand for overall high-end customization and full-house customization at home. In the general customization of the public, because of the cabinets, wardrobes, etc., the cabinets are mostly customized by the manufacturers. Most of the changes in size, panel color, conditional requirements are slightly modified.
In order to meet the changing needs of consumers, many finished furniture are also mass-produced, and also according to the needs, in the development of the product, also set a lot of variability, so that sales and use, can be different with the needs Make corresponding adjustments to improve the functionality of the furniture to compensate for the gap between finished furniture and custom furniture. The finished furniture enterprises have strong product development capabilities and obvious scale effects, while the customized furniture is a personalized service provided by the manufacturers. Relatively speaking, the cost naturally rises. Therefore, finished products of the same quality and specifications are cheaper than custom. If it is a villa or luxury homeowner, most of them are high-end custom, full house customization, and the demand for materials, hardware accessories, styles and styles is higher, and the cost of the products will be higher. From the perspective of delivery time, finished furniture also saves time costs compared to custom furniture.
Compared with finished furniture, the “single secret†of custom furniture can solve the problem of irregular space in the living room. For example, there are prominent beams and columns in the room, the cloakroom area is small, the penthouse of the duplex building is under the stairs, and the stairs are under the stairs. These shaped spaces are difficult to find suitable finished furniture, and the custom furniture can be easily solved.
NO3.
Individual needs are released at the beginning of consumer choice confusion
Although consumers have more ideas in the layout of their living rooms, people tend to have more ambiguous effects on the decoration when they are renovating. If the consumer has already selected the finished furniture, the designer can The furniture is designed for the owner. If you choose custom furniture, if you don't find a designer with strong design ability and persuasiveness, consumers will be trapped in various ideas.
NO4. Tangled
Customized misunderstandings aggravate consumer entanglement
According to Zhang Chao, general manager of a custom furniture, the predecessor of custom furniture is actually the part of the woodwork (carpentry) in the process of tooling and home decoration. It is the production of wood products with high degree of integration, such as wardrobes, cabinet doors, cabinets, Embedded TV cabinets, ceilings, etc., but due to the increasing demand for product quality and the requirements for product lacquer finish, 7 or 8 years ago, the woodwork based on cabinets began to be transferred to the enterprise workshop, so Many custom-made products are now concentrated in cabinet manufacturing enterprises. At the same time, many tooling industries and building materials companies have developed custom-made products.
Choosing custom furniture is nothing more than the owner's emphasis on the effect of “tailoring tailoringâ€. However, the owner's misunderstanding of customization is too much “my furniture is my masterâ€, but the production process may not be able to do so, so that consumption In the customization and selection of finished furniture, it is more entangled.
Mr. Lu, a brand designer who is a haute couture, told reporters that custom-made non-standard customization and standard customization, consumers often imagine custom customization as unlimited customization, and feel that customization is omnipotent. Designers and manufacturers must consider the effects consumers want to achieve, whether they are operable, whether they can guarantee mechanical and physical properties, and when consumers understand and reverse the actual operation, customization is “ One vote is negative."
Compared with the mature product market, the custom furniture market is still in its infancy, whether it is Fusenmei Home South Gate Furniture MALL has opened the zone for the custom furniture market, or the cultivation of the custom furniture market by Red Star Macalline, or It is the 8yi International Home Expo City, which will be launched by Wenyi in Wenjiang. It plans to set up 1000 home furnishings in the home model of Chengdu. In the home market, the home environment is becoming a trend of home consumption. .
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