How to deal with the difficulties of mahogany furniture consumption and provide personalized service

 

Whether the raw materials go up or down, whether the mahogany furniture has appreciation potential, how to invest in collecting mahogany furniture ...

 

When people are immersed in the right and wrong of mahogany furniture, they forget the most basic function of mahogany products as "furniture" . In fact, for consumers, they should buy mahogany furniture that is more practical, more cultural, and more suitable for themselves; while for businesses, they should focus on how to provide consumers with products that meet standards and personalization Service.

 

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Difficulties in consumption: what to do if there is personalized demand for mahogany raw materials, price and function

 

Service upgrade: mahogany furniture can also be customized

 

I like a piece of mahogany furniture, but the price of using Huanghuali as the raw material is too high. It can be good if it can be replaced with red rosewood material; the new house decoration wants to customize a "mahogany study" for the husband. The "Redwood Study Room Furniture Package" will save a lot of your own time; the redwood cabinets in the living room are best equipped with a few more drawers to facilitate storage.

 

Faced with the personalized needs of the consumer groups after the 70s and 80s, some mahogany furniture brands have come to understand and began to provide humanized customization services. For example, choosing the mahogany material you like to customize mahogany furniture, or even changing the drawer board to a durable, easy-to-moisture, and can give out a faint fragrance of camphor wood according to your budget, is the characteristics of Yuan Henry. Yang Bo, chairman of Yuanhengli Furniture, said that the customized service of mahogany furniture can meet individual needs, but due to uncertain factors in the selection of raw materials, wood utilization and production schedule, the price will be about 20% higher than the conventional products in the store.

 

Difficulties in consumption: what to do if mahogany furniture is "injured"

 

Service upgrade: Mahogany furniture with minor injuries can receive free "treatment"

 

Even when the baby-like gifts are placed in the home and have to bear the functions of the mahogany furniture used in our daily life , it is inevitable that we will encounter unexpected "accidents" and be injured. For this reason, redwood fans can't help but ask: What if the redwood baby at home is "injured"?

 

In fact, some of the mainstream mahogany furniture brands currently located in the mahogany town hall of the home actually provide "minimally invasive surgery" repairs for their products. This is compared to the previous phenomenon of the mahogany industry that "only sells regardless of repair." Great progress has been made. Zheng Yuexia, the person in charge of Qingmutang Modern Oriental Furniture Beijing, told the author that they set up a workshop dedicated to after-sales. When consumers use it, if it is damaged due to human factors, "slight injury" can be repaired for free, "severe injury" will be charged at discretion, and if there is a problem with the product itself, it will be replaced. In order to cooperate with the actual home to extend the "contract repair, return, replacement" period of furniture building materials from one year to three years, Qingmutang also promised to extend the free after-sales service period to three years.

 

Difficulties in consumption: what to do when you are worried about being cheated when consuming rosewood

 

Service upgrade: add additional clauses to the mahogany furniture contract

 

Passionate about mahogany furniture, but have little knowledge of mahogany knowledge . A novice consumer worried that he was fooled when buying mahogany furniture. Regarding how to solve this problem from the roots, Ren Cheng ’s vice president Ren Cheng ’s suggestion is: First, choose to buy in a regular store; Second, buy a product of a regular brand; Third, close the contract, only the seller ’s Commitments are clearly marked before they are useful.

 

Of course, some mahogany furniture brands have their own plans to help consumers solve the "fear of being cheated." For example, Xuanming Dianju Classical Furniture has prepared a legally effective "Additional Clause of Mahogany Furniture Contract", and requires that every additional furniture sales contract signed at home should fill in this additional clause clearly. The main contents of the additional clauses include: the raw materials must fill in the official name and use ratio; the raw materials must bear a fidelity certificate; clearly indicate the delivery date.

 

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