Introduction:
According to a report released by the famous research institute iResearch, the transaction volume of China's online shopping market exceeded 100 billion yuan for the first time in 2008, and it jumped to 120 billion yuan, a year-on-year increase of 128.5%. The financial crisis brought to the furniture e-commerce is a challenge? Still an opportunity?
Furniture online shopping trend of wind and water from the furniture online shopping platform national competition online shopping online furniture has become a new way of shopping, for consumers, it has many varieties, wide choice, low price, save time, energy and other advantages . On the other hand, the e-commerce of furniture has increasingly become a topic of discussion among merchants. The industry generally believes that furniture e-commerce has many advantages such as saving inventory, saving display space, saving guides, etc. In this network era, it will become the future trend of furniture purchase and sales channels.
Looking at the whole country, the trend of furniture online shopping is booming. In the small furniture online store, many of the numerous online furniture stores on Taobao are in full swing. In terms of home stores, Haobainan Home has officially launched a hundred-year home e-shopping network in Shenzhen. Red Star Macalline (view map)'s “Duodu Mall†began to test the Nanjing market. In terms of furniture brands, Qumei, Shangpin Home, Ximengbao, Yaobang Furniture, etc. have officially launched the enterprise furniture electronic mall. It is an indisputable fact that the furniture industry has begun to compete for online cakes.
[Related news: 70% of furniture manufacturers favor network marketing: look forward to trying new channels of network]
[Focus: Analysis of the trend of consumption and network marketing after 80s]
Furniture online shopping: low price is the threshold service is Wangdao in addition to convenient and fast, the biggest feature of furniture online shopping is to save the cost of bunk, water and electricity and inventory and then reduce the sales price of furniture, so its most attractive to consumers is cheap, It satisfies the consumer psychology that most people pursue at an affordable price. Online stores do not need to pay rent, water, electricity and other expenses, so that sellers can effectively reduce costs. Online shopping is not only convenient and fast, but also the price is very low in many times. The low price has become the basic appeal of the decoration owner for furniture online shopping, and at the same time it has become the first threshold for furniture e-commerce.
However, compared with the physical store, the shortcoming is that the direct contact with the product brings a sense of experience to the consumer that the online shopping platform cannot replace. Especially for large items like furniture, without the touch and the real feelings of seeing and seeing, paying for the purchase seems to be a kind of "adventurous game" that is difficult for the average person to accept. Indeed, small items such as books, digital products, cosmetics, and clothing are suitable for online shopping. However, when purchasing furniture, customers usually need to look at the physical quantity and size, and then they will buy it later. Therefore, the product supporting services around the ground experience center, it has become the king of furniture e-commerce success: the customer has the customer, the customer has the world!
We can explore the future direction of furniture e-commerce from the business model of three representative types of furniture online shopping platform:
First, small furniture online shop: Absolutely low-cost service. The emergence of Taobao.com has changed the way Chinese people shop. It is one of the enlighteners of China's online shopping era. Such a statement probably won't be opposed. However, the sniper of a big e-commerce giant in China about “one-third of Taobao’s fakes†is not an alarmist statement. Nowadays, many young people are used to buying Taobao to go to Taobao, and furniture can also be found on Taobao. Taobao has a large number of online stores that sell furniture, which is already a considerable landscape among many domestic netizens. It’s just that the forest is big, and there are birds. You can find the absolutely low-priced goods that make you excited for a few days on Taobao. You may also buy counterfeit goods that will make you annoyed for a few days and work hard for a few days. This is Taobao.
There is an absolute advantage in the price of goods, but the product's unevenness and incomprehensibility are enough to make consumers put the idea of ​​buying such commodities as furniture on hold. Furniture is a product with a long life cycle, and most people value it very much. And Taobao is more of a small business, its credibility is not guaranteed, consumers can not rest assured to buy. In addition, furniture products are generally large and heavy, and their distribution and installation are also very important. Generally, small merchants can not be reassured by express delivery and logistics company delivery. In addition, in terms of after-sales service, Taobao small businesses can provide too little. Therefore, most of the furniture bought on Taobao is to buy some cheap, small pieces of furniture. Individuals and small operators cannot solve the problem of a series of comprehensive services around quality and after-sales. This is the weakness of such small furniture online stores.
Second, the supermarket store-type furniture online shopping platform: Panyu local needs to expand like a large number of furniture online shopping platform, a number of furniture electronic shopping malls from the ground store to the network to expand and expand is particularly eye-catching, including representatives of Shenzhen's 100-year-old home "e-shopping network" and Nanjing's Red Star Macalline "Duodu Mall" and other online shopping platforms, this series of furniture hypermarkets seems to have turned their attention to the trendy electronic network. Through the organic combination with e-commerce, these large-scale stores will expand the display size of underground physical storefronts by 10 times, and effectively save the expenses of site rent, water, electricity, labor, etc., and effectively expand the network's audience while significantly reducing the cost of goods sales. Sales channels.
The major advantage of the supermarket-style furniture online shopping platform is the popularity of the brand and the maturity of localized services. Like a good century, it has been operating in Shenzhen for more than ten years. The popularity and reputation of the decoration owners have been basically established. The localization services in after-sales distribution, installation, maintenance, maintenance, etc. have already established mature experience. Furniture online shopping is not possible. The lack of a localized service system can be said to be born. This type of furniture online shopping platform needs to penetrate deeply, is the continued control of the cost under the e-commerce framework, and the establishment of a new cost system, as well as the low-cost furniture sales strategy achieved by the real e-commerce management system. This type of furniture online shopping platform is based on localized large-scale stores, entrenched in the local market, and needs to be expanded in the competition for furniture sales in the country.
Third, furniture brand-type online shopping platform: service is Wang online shopping pioneer in the online shopping platform built by furniture brands, Qumei Furniture (view map) online mall can be used as a representative of the finished furniture brand, Shangpin home and the new home network jointly established " Shangpin·Homekoo†is a watchmaker of custom furniture brands. As a furniture brand of commodity producers, directly facing end consumers through e-commerce means, reducing inventory pressure, displaying venue costs, and purchasing guide costs through online sales, the business model reform achieved is obvious. The essence of e-commerce that saves social resources will directly lead to the price-oriented consumer's profit, and even shift the cost saved to the strengthening of supporting services, which will directly benefit the owner consumers.
Therefore, on these platforms, the owners of the owners can obtain genuine low-priced goods and improve services. Like in Xinju.com, saving 40% is no longer just a marketing advertisement, but a brand new experience of furniture consumption brought about by the new price system brought by the new e-commerce model. With the support of more than 300 stores across the country, free service terms such as free telephone consultation, free door-to-door, free design, free distribution and installation, etc., have become an integral part of the furniture brand service system, creating itself. The comprehensive competitiveness has created a new experience of furniture online shopping for the decoration owners: buying furniture can be as simple as clicking a mouse. The furniture brand online shopping platform combines online and offline stores with online stores across the country to complete the successful combination of furniture marketing and e-commerce at the business model level, which not only saves social resource costs, but also provides consumers with genuine low-cost furniture products. It also provides a reassuring and perfect service, and has become a successful pioneer in the current online shopping industry.
According to a report released by the famous research institute iResearch, the transaction volume of China's online shopping market exceeded 100 billion yuan for the first time in 2008, and it jumped to 120 billion yuan, a year-on-year increase of 128.5%. The financial crisis brought to the furniture e-commerce is a challenge? Still an opportunity?
Furniture online shopping trend of wind and water from the furniture online shopping platform national competition online shopping online furniture has become a new way of shopping, for consumers, it has many varieties, wide choice, low price, save time, energy and other advantages . On the other hand, the e-commerce of furniture has increasingly become a topic of discussion among merchants. The industry generally believes that furniture e-commerce has many advantages such as saving inventory, saving display space, saving guides, etc. In this network era, it will become the future trend of furniture purchase and sales channels.
Looking at the whole country, the trend of furniture online shopping is booming. In the small furniture online store, many of the numerous online furniture stores on Taobao are in full swing. In terms of home stores, Haobainan Home has officially launched a hundred-year home e-shopping network in Shenzhen. Red Star Macalline (view map)'s “Duodu Mall†began to test the Nanjing market. In terms of furniture brands, Qumei, Shangpin Home, Ximengbao, Yaobang Furniture, etc. have officially launched the enterprise furniture electronic mall. It is an indisputable fact that the furniture industry has begun to compete for online cakes.
[Related news: 70% of furniture manufacturers favor network marketing: look forward to trying new channels of network]
[Focus: Analysis of the trend of consumption and network marketing after 80s]
Furniture online shopping: low price is the threshold service is Wangdao in addition to convenient and fast, the biggest feature of furniture online shopping is to save the cost of bunk, water and electricity and inventory and then reduce the sales price of furniture, so its most attractive to consumers is cheap, It satisfies the consumer psychology that most people pursue at an affordable price. Online stores do not need to pay rent, water, electricity and other expenses, so that sellers can effectively reduce costs. Online shopping is not only convenient and fast, but also the price is very low in many times. The low price has become the basic appeal of the decoration owner for furniture online shopping, and at the same time it has become the first threshold for furniture e-commerce.
However, compared with the physical store, the shortcoming is that the direct contact with the product brings a sense of experience to the consumer that the online shopping platform cannot replace. Especially for large items like furniture, without the touch and the real feelings of seeing and seeing, paying for the purchase seems to be a kind of "adventurous game" that is difficult for the average person to accept. Indeed, small items such as books, digital products, cosmetics, and clothing are suitable for online shopping. However, when purchasing furniture, customers usually need to look at the physical quantity and size, and then they will buy it later. Therefore, the product supporting services around the ground experience center, it has become the king of furniture e-commerce success: the customer has the customer, the customer has the world!
We can explore the future direction of furniture e-commerce from the business model of three representative types of furniture online shopping platform:
First, small furniture online shop: Absolutely low-cost service. The emergence of Taobao.com has changed the way Chinese people shop. It is one of the enlighteners of China's online shopping era. Such a statement probably won't be opposed. However, the sniper of a big e-commerce giant in China about “one-third of Taobao’s fakes†is not an alarmist statement. Nowadays, many young people are used to buying Taobao to go to Taobao, and furniture can also be found on Taobao. Taobao has a large number of online stores that sell furniture, which is already a considerable landscape among many domestic netizens. It’s just that the forest is big, and there are birds. You can find the absolutely low-priced goods that make you excited for a few days on Taobao. You may also buy counterfeit goods that will make you annoyed for a few days and work hard for a few days. This is Taobao.
There is an absolute advantage in the price of goods, but the product's unevenness and incomprehensibility are enough to make consumers put the idea of ​​buying such commodities as furniture on hold. Furniture is a product with a long life cycle, and most people value it very much. And Taobao is more of a small business, its credibility is not guaranteed, consumers can not rest assured to buy. In addition, furniture products are generally large and heavy, and their distribution and installation are also very important. Generally, small merchants can not be reassured by express delivery and logistics company delivery. In addition, in terms of after-sales service, Taobao small businesses can provide too little. Therefore, most of the furniture bought on Taobao is to buy some cheap, small pieces of furniture. Individuals and small operators cannot solve the problem of a series of comprehensive services around quality and after-sales. This is the weakness of such small furniture online stores.
Second, the supermarket store-type furniture online shopping platform: Panyu local needs to expand like a large number of furniture online shopping platform, a number of furniture electronic shopping malls from the ground store to the network to expand and expand is particularly eye-catching, including representatives of Shenzhen's 100-year-old home "e-shopping network" and Nanjing's Red Star Macalline "Duodu Mall" and other online shopping platforms, this series of furniture hypermarkets seems to have turned their attention to the trendy electronic network. Through the organic combination with e-commerce, these large-scale stores will expand the display size of underground physical storefronts by 10 times, and effectively save the expenses of site rent, water, electricity, labor, etc., and effectively expand the network's audience while significantly reducing the cost of goods sales. Sales channels.
The major advantage of the supermarket-style furniture online shopping platform is the popularity of the brand and the maturity of localized services. Like a good century, it has been operating in Shenzhen for more than ten years. The popularity and reputation of the decoration owners have been basically established. The localization services in after-sales distribution, installation, maintenance, maintenance, etc. have already established mature experience. Furniture online shopping is not possible. The lack of a localized service system can be said to be born. This type of furniture online shopping platform needs to penetrate deeply, is the continued control of the cost under the e-commerce framework, and the establishment of a new cost system, as well as the low-cost furniture sales strategy achieved by the real e-commerce management system. This type of furniture online shopping platform is based on localized large-scale stores, entrenched in the local market, and needs to be expanded in the competition for furniture sales in the country.
Third, furniture brand-type online shopping platform: service is Wang online shopping pioneer in the online shopping platform built by furniture brands, Qumei Furniture (view map) online mall can be used as a representative of the finished furniture brand, Shangpin home and the new home network jointly established " Shangpin·Homekoo†is a watchmaker of custom furniture brands. As a furniture brand of commodity producers, directly facing end consumers through e-commerce means, reducing inventory pressure, displaying venue costs, and purchasing guide costs through online sales, the business model reform achieved is obvious. The essence of e-commerce that saves social resources will directly lead to the price-oriented consumer's profit, and even shift the cost saved to the strengthening of supporting services, which will directly benefit the owner consumers.
Therefore, on these platforms, the owners of the owners can obtain genuine low-priced goods and improve services. Like in Xinju.com, saving 40% is no longer just a marketing advertisement, but a brand new experience of furniture consumption brought about by the new price system brought by the new e-commerce model. With the support of more than 300 stores across the country, free service terms such as free telephone consultation, free door-to-door, free design, free distribution and installation, etc., have become an integral part of the furniture brand service system, creating itself. The comprehensive competitiveness has created a new experience of furniture online shopping for the decoration owners: buying furniture can be as simple as clicking a mouse. The furniture brand online shopping platform combines online and offline stores with online stores across the country to complete the successful combination of furniture marketing and e-commerce at the business model level, which not only saves social resource costs, but also provides consumers with genuine low-cost furniture products. It also provides a reassuring and perfect service, and has become a successful pioneer in the current online shopping industry.
Vitrified Bonded Abrasives Tools
B&H TOOLS CO., LTD. , https://www.bandhtools.com