How do wallpaper companies grasp initiative?

Competition is the theme of this era. How does a wallpaper company win in the competition and what are the fundamental factors affecting competition? It has become an important topic for the long-term development strategy of wallpaper companies. However, competition is a process in which wallpaper companies are not able to get rid of their opponents all of a sudden. There is always a process of trial and error. After a series of strength reductions, they eventually defeat their rivals and take the initiative in the process. Sexuality is the most important. So, how can a wallpaper company seize the initiative in the fierce competition?

Preemption machine

In fact, sometimes we compete with people who do not see who has a better plan, who has a more comprehensive thinking, who has a better method, and more importantly, speed. Whoever moves faster and who has better execution ability are the ways to win. . There is a saying in military science: "If you are a child at peace, if you move from rabbits." When there is no chance to wait for an opportunity, once the opportunity is ripe, it must act quickly, not to opponents to fight back. This is a speed. There is also another kind of speed, which refers to a method. It does not have to be mature. When thinking is perfect, when the opportunity is fully mature, it must be done immediately. In the process of doing it, it should be corrected and occupied. Take the initiative, only to seize the initiative will grasp the initiative.

Strengthen the long board

In fact, in competition, we do not have to be particularly strong, but must have comparative advantages with our competitors. In some respects, we are better than our competitors. This is our comparative advantage. We must give full play to this. Comparative advantage, to defeat the opponent, if our advantage is just the opponent's disadvantage, it is the best condition. We must fully strengthen our strengths, and strengthening our strengths is more important than changing one's weaknesses. Just like in an electric appliance, you can't give Haier to serve because he has done his best. You can't give Galanz a price because He has dropped to a minimum. Your short board will never match the long board of others. That is not to compare. We must vigorously strengthen our own long board. It is our own advantage that has more advantages. In this way we can gain the initiative to compete. I think Zhao Qiang's sharp knife theory is a matter of comparative advantage.

Differentiated innovation

Comparative advantage is a kind of differentiation. He is relatively differentiated, differentiated and absolutely differentiated, also called total innovation, creating new categories, and strengthening differentiation, thus strengthening his living space. There are too many types of differentiation, but this is an important competitive strategy. For Porter’s competition theory, differentiated, low-cost, and centralized strategies can all be attributed to one point: differentiation and low costs are also differences. And the strategy of concentration is also differentiation. Differentiation is innovation and thinking from another perspective.