Chi Kaiyuan: The thigh thinking is not the first

On September 11th, at the 2015 China (Changzhou) E-Commerce Application Development Annual Meeting, Chi Kaiyuan, general manager of Bell Flooring, published a public speech entitled "Thigh Thinking: Don't Take the First, Not To Be Enthusiastic."

Chi Kaiyuan believes that the Internet platform is a good platform, and all foreign trade enterprises can't advertise first. He believes that foreign trade transformation enterprises need to pay attention to three points:

First, don't be confused about domestic sales. “We started out very simple. We do domestic sales as an e-commerce company. We can clean up our stranded inventory. Now, through marketing, the current inventory has become our best seller.”

Second, don't use domestic trade thinking to do domestic sales. “When we started to do domestic sales, the biggest problem for enterprises is that they are not unified, and some use domestic thinking for domestic sales. If you are branding in China, your brand is not successful, you only do the price, but you have the brand. You can make value. I believe we have more manufacturers here, we do OEM for many domestic brands."

Third, don't give up doing domestic sales. "We are thinking about a Canadian market. I think this is a country, but on the other hand, Shanghai is equal to a Canadian. The executive side has 8 major contents, the top-level project, the boss does not do it, do not do it, if the boss is not determined, do not do it. ”

In addition, Chi Kaiyuan also believes that when doing domestic e-commerce, it is necessary to do event marketing and do it repeatedly. Before doing the double eleven every year, they all “snap” a bank. This is the brand dividend. “Let the domestic famous brands rank second and third, and put themselves in the first place, let consumers see our first,” he said.

It is understood that the theme of the conference is "Internet + 'Creating the Times". Under the guidance of the "Internet +" concept, "Chuang" is set as the core essence, aiming to bring together the most creative gameplay of the Chinese e-commerce industry. Showcasing the most innovative companies and providing the most creative ideas, the participants explored a new era of e-commerce – the “create” era.

It is reported that the conference was hosted by Yibang Power Network, co-hosted by Changzhou Municipal Bureau of Commerce and Wujin District People's Government, and hosted by Changzhou West Taihu E-Commerce Industrial Park. It was successfully held in Changzhou Wujin Holiday Hotel on the morning of September 11.

(Tips: This article is a preliminary review of the shorthand, to ensure the original intention of the guests, without abridgement, or leaks, please understand.)

The following is the shorthand original:

Chi Kaiyuan: I am not a brand. There will not be so many introductions. Many of my friends are doing foreign trade. The volatility of the RMB exchange rate is more troublesome. How do many foreign trade companies do what they do? I think they still do e-commerce. Put a video first. Our very low cost, the voice is me, 1,500 yuan, the transmission rate of eight hours is 40,000.

According to the new advertising law, the export sales of floor flooring for the tenth consecutive year ranked second. For the fourth consecutive year, domestic Internet sales were not exceeded by the second place. In 2014, the sales volume of the whole network was equal to the second + sixth multiplied by 2.1365 times, which lasted four years. It reached 178 million. The e-commerce company has invested 30 million of us, accounting for only 17% of the shares. The 38 law is relatively simple, the three major considerations, the implementation of the 8 major content, the Internet platform is a good platform, I suggest that all foreign trade companies turn to domestic do not advertise first, the three major considerations, the first do not confuse domestic sales, We started out very simple, doing domestic sales as an e-commerce, we can clean up our stranded inventory, and now through the marketing approach, the current inventory has become our best seller. Second, do not use domestic trade thinking to do domestic sales. When we started to do domestic sales, the biggest problem for enterprises is that they are not unified in thinking, and some use domestic thinking in foreign trade. If you make a brand in China, your brand has no success, you only do the price, but if you have a brand, you can make value. I believe we have more manufacturers here, we do OEM for many domestic brands. Third, don't give up doing domestic sales. We are thinking about a Canadian market. I think this is a country, but on the other hand, Shanghai is equal to one Canada. The execution of the 8 major content, the first-hand project, the boss does not do not do it, if the boss is not determined, do not do. The second is to characterize the brand, what is the brand? Everyone wants to be rejoice, including anti-caries, and then car safety. The third is to choose the main battlefield, the fourth to target the target group, the fifth to do event marketing, the sixth mainstream media, don't feel what the media brings to you, you have to pay a protection fee. The seventh is the gold on the face, and the eighth thigh is your warm harbor.

To characterize the brand, we must master the advantages of foreign trade in foreign trade enterprises. In 2011, we will give our brand a qualitative, global leading wood flooring manufacturer. When it was just transformed in 2011, there were only 6 people. Only this can be blown. . In 2011, it was very powerful to use, and it was a little different from other brands. According to our production capacity, I thought about it for 80 seconds in my life. This is what we do next, the world has sold 100 square meters of Bell floor. The following is the beginning of this year from the United States 1991, in China each is the same international paragraph, when we export, those floors are instead fragrant, non-stock products are not good to sell, we used to do the inventory version, It is the clearance, and later all the original export floor is sold very high, the profit is four times the export, this is the product qualitative! For example, the beauty of service, the beauty of human settlements, etc. Our general manager is a foreign trader. He always feels that many things in China are virtual, but many things in China are very virtual, and foreign countries are also very virtual. Just now many guests are talking about their own platforms. These platforms will help you to reach out to customers soon. I will give you some suggestions in this country. If you do foreign trade, look for Alibaba because I am also in Alibaba. Serve, but do not do international trade. I also locked the target group. When I came, I signed the chopsticks brother. It was not very red at the time. I took two micro movies, the old boy and the father. When we were selling the floor online, everyone did not believe that Bell was not stupid, how to sell the floor online. Where are the domestic C-side customers? People who know the Internet will buy our floor. I began to recruit troops to buy horses, and began to recruit, through the recruitment of the old boy, playing the banner of youth to start public welfare, playing the banner of the public welfare banner, how to play after your main battlefield. This is our online activity, it is purely a scam resource, which is also to the Alibaba Tmall some of the second to see. Doing a good job in event marketing is to create a new era, buy a floor Mercedes-Benz, the floor price is not high, why do you want to do Mercedes-Benz? 97,800 yuan, double eleven, one hundred thousand in one second, we have already achieved 15 million yuan in the first 15 minutes. If the first year is done, the second year is done, and the third year is not done, the customer's consumers think that he has done it in the past few years, and has sent the Mercedes-Benz for four consecutive years. The four-year double eleven contributed to our company. 15 billion sales. When doing domestic, do event marketing, event marketing only belongs to you, do it repeatedly, do a bank every year before doing double eleven, and then say that it is your own brand, it is famous, a lot of investment will go to you because Brand bonus. Putting gold on my face, I suggest that everyone also do this, ranking domestic famous brands in second place and third place, ranking themselves first, allowing consumers to see our first, my picture. There are no beautiful women, no animals, all the pictures are this one picture, Bell floor is the first, we also provide the data to the Trade and Industry Bureau, we found four hundred dealers. The thigh is your warm harbor. I listed the big domestic brands. I used the first big thigh. They all played with me and added a lot of exposure. Together with Nippon Paint, it was especially good for us. Their dealers also found us directly, they don't know Bell, but it is good to be with the big names. When online, all of these online ads are put together with other big brands. There is also a strategy. How much money I make, how much money others make, is unfair to big brands, and puts 4 million ads online. Fee, we Bell only invested 120,000. American Floor Fashion Festival, an activity done in 6.18, we exported the foreign trade to the United States. A few days ago, the United States had one thing, the poison floor incident, all the Chinese went to the floor, I could not do it. A big event that concentrates all resources on one activity. Put a video. When this video was pushed up, Tmall also helped us push the facts. The fact behind it was also the first exposure today. The name of the president who came out was given by me. He was actually a salesperson from abroad, wearing a suit and taking a picture. This video. Don't give up on your own advantages. I really recognize this set in China. This person gives us 50 activities for 50 yuan. All the videos are similar, but the point that is passed to consumers is to use our advantages. We have the same international The products used are the same as those used in the United States. Our quality is still very good. We have a little bit of it, and we recognize it offline. When doing domestic, entrepreneurs and professional managers must have confidence.

This is a QR code requested by the organizer. If you want to do the 1688 platform, you can find me, wait for the next group, and put the people who want to do domestic trade into the Alibaba group. I am very happy to meet you here and wish you all the best in the domestic and international trade journey, thank you.

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