Recently, when reporters visited the home improvement market, they found that the custom furniture market is getting more and more popular. The reason is that more and more small-sized houses appear in the real estate market. On the other hand, the personalizedization of customized furniture caters to the young people who are ready to marry after 80s. Consumer psychology. The size of the custom-made furniture is 60-80 square meters. Due to the saving of materials, saving money, and rational use of space, the matching of individual furniture makes the small-sized home fashion and practical effects complement each other. After visiting several major home stores, the reporter learned that the current consumers of custom-made furniture are mainly home-based new homes, and the age is dominated by young people. Many furniture companies in Zhucheng are adapting to the current new consumption concept and further broadening the new Consumption pattern. Many furniture dealers have already seen and entered the market of custom furniture, such as Feimei, Ruile, Xinxing, Artuth, and Sofia, and a large number of whole kitchen cabinets and overall wardrobe enterprises. The range of custom furniture has also gradually expanded from the original cabinets, bathroom cabinets, wardrobes, etc. to sofas, beds, bookcases, tables and chairs, etc. The variety and category cover all series of furniture products. “80s†owner Yang Feng is signing a custom furniture contract with a brand furniture company for his new home. Yang Feng said: "There is a decoration for the wedding room, and many stores have been found. It is found that most of the finished furniture is not only lack of personality, but also placed in a home that is not too generous, which makes the space more cramped." It is understood that custom furniture The rise has given younger consumers such as Yang Feng a more practical choice. The reporter randomly visited the major home stores in Zhucheng and learned that the preferred reason for custom furniture to become a consumer is that custom furniture can be arbitrarily expanded or reduced according to the size of the space, especially for some special-shaped, narrow indoor spaces. According to Red Star Macalline (view map), Bo Feng Furniture Sales Manager Ye Feng said: “The biggest demand among the custom-made furniture crowd is to save space. The company has conducted a written survey of the custom furniture crowd, the survey shows that the choice The number of people who use the 'full use of space' option is 68%, and the number of people who choose 'whether to consider saving money' is 32%, which ranks second in the survey.†Leaf bee introduced to cater to the heat of small units in recent years. In the decoration, consumers pay more attention to the practicality of the indoor space. The small space must meet the various functions used, and the requirements for the furniture will increase. Most of the customers who customize the furniture are considered this way. Designing practical furniture for customers according to different living spaces is attracting more and more consumers. In the interview, the reporter learned that as a post-80s crowd who likes new things and likes to be personalized, they have a high demand for their new home. The reporter learned from the customer after-sales questionnaire of Hongxing Meikailong Bobei Furniture Co., Ltd. that among the consumers of customized furniture, most of the problems encountered in the purchase of custom furniture are: "limited space choice", "being There are several options for misleading consumption, “do not understand its brandâ€, and “fear of after-sales serviceâ€. The respondents who do not understand the brand account for about 32%, and others are slightly higher than 20%. It can be seen that there is still some opaque space between the high demand of consumers and the custom furniture sellers. It is understood that China has no restrictions on the custom furniture market. From the consumer's options, it is obvious that the consumers' concerns are not completely redundant. The “not knowing its brand†in the survey project represents the consumer's distrust. In addition to the brand promotion of custom furniture from the merchants is not enough, at the same time, the price of the furniture customization market is not transparent enough. The consumers have no professional judgment on the choice of materials, and are easily fooled or mistrusted. In addition, due to the custom furniture After the general release is not allowed, "fear of after-sales service" on behalf of the consumer's use of worry, if the quality of the problem, after-sales warranty becomes an important concern for consumers.
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