Innovative ways to increase fertilizer sales

Although the total amount and amount of total fertilizer exports in the country last year was the highest in the world, international data showed that global sales of agricultural products fell by 8.5% in 2015, the highest drop in 20 years, the development of the global agrochemical industry down to the “freezing zone” . In this context, some domestic fertilizer companies are battling each other to keep warm, and most of them continue to increase preferential offensives through policies such as restricting production, expanding sales channels, extending guarantee time, and raising interest rates on advance payments. From October last year to now, the decline in the prices of various fertilizers continues. In a situation where many idiomatic means are favorable to the downswing, innovation is imminent.

Innovation 1: To reduce production capacity, but not to simply reduce production. Through the rapid economic development in the previous period, the supply side of the market has increased radically from a small amount to a serious overcapacity. Simply taking DAP as an example, the total annual production capacity of diammonium in China is more than 24 million tons, while the domestic average annual apparent consumption is only More than 8 million tons, although last year's export market made another great achievement, but under internal and external risks, this year's diammonium export volume will certainly be affected, even if calculated according to last year's high export volume, its capacity utilization rate is only 66.67% . Although the current individual companies have restricted production, their role is only to stop boiling, and they cannot reduce their own production capacity. Eliminating low-end production capacity will also be one of the long-term targets for the future development of chemical fertilizers.

Innovation 2: Develop new sales ideas. In the era of rapid development of the Internet, the market economy has developed into a new type of economy with information first. Trading through the Internet platform has gradually become mainstream. The No. 1 document of the Central Government has focused on agricultural modernization for many years, and rural E-commerce is facing a vast space for development. With rural residents' income levels rising and the popularity of mobile e-commerce, there is ample room for improvement in rural residents' consumption. It is expected that the scale of rural online shopping market in 2016 will increase. It will be raised to 460 billion yuan. In mid-January, the General Office of the Ministry of Agriculture issued the "Agricultural E-Commerce Pilot Program". Heilongjiang is one of the first demonstration sites. As the most powerful representative company in the Internet and agriculture, Jinnong actively responds to the government's call. China Fertilizer Net recently launched a fertilizer selection center. Here are some of the features of the platform.

The first is the search is convenient, if a fixed looking for a single brand of fertilizer, such as Rouxi urea, can be directly selected on the home page and directly into the corresponding interface, through the prompts to complete the corresponding inquiry and purchase operations; such as casually stroll You can also go directly to the Fertilizer Center to filter, make inquiries, and purchase under the appropriate columns; even computer beginners can find the fertilizers and brands they need in the shortest possible time.

Secondly, there is a wide range of radiation. Most well-known domestic first-tier fertilizer companies have data. Combined with the technology-based China Fertilizer Network, buyers can more fully understand current fertilizer prices and trends, and minimize the loss of certain fertilizers. Or a certain fertilizer company may produce inaccurate judgments on the trend of the late fertilizer market.

Finally, there are preferential purchases to reduce the "expropriation" of intermediate links. This will enable enterprises and grass-roots units to reduce unnecessary expenditures in terms of shipping time and capital expenditure. The throttling of their projects can better serve the development of new ones. In the new fields of technology and investment, it is conducive to the healthy development of manufacturers and conforms to policy orientation.

The birth of a new thing will be questioned and pressured by various parties at the initial stage. If there is no Taobao person who will not believe that retail will create a nation’s richest man, the pre-existence of Taobao’s predicament will not be less. There may be some pessimistic people because some foreign e-commerce companies have fallen down on the domestic agricultural e-commerce market is not optimistic, in fact, the country is different from its policy-oriented and government support, I believe that the future of agricultural e-commerce market outlook will have to have A rainbow of its own. The enterprises still waiting to see and wait, do not wait until "Today, you ignore me, ignore it, tomorrow I will let you climb high," when you feel regret late.