Nowadays, with the increasingly fierce market competition, various preferential strategies such as “full amount of money reduction, full coupons, full lottery, and consumer gifts†are emerging one after another. As we all know, this is a way for merchants to retain customers and promote their secondary consumption. Once you really want to spend these coupons again, it is not as simple as you think. There are restrictions on the use of vouchers, which is not uncommon in the wooden door industry. In this regard, the industry reminds consumers not to be blinded by the promotion of the business, the most effective saving money can not be bundled with additional purchases, the most valuable purchase is not only reflected in the price, but also in the after-sales service of the merchant.
There is a limit to the use of vouchers for consumers to "look for trouble"
In the survey, the reporter also found that some of the vouchers are not applicable to local shopping malls, but to promote the new store, you need to go to the mall in another area to use. Businesses clearly know that many people are not used to this cross-regional purchase method, but they are still desperate to "find trouble" for consumers. Restricting stores, restricting categories, and limiting time, thinking that this will promote purchases, in fact, will always shut out the possible consumption at a casual moment. Frankly speaking, the promotion means of the business can be understood. After all, the opening of the new store needs to be drained, and the stores that are not selling well need to be driven, but the consumption of home building materials such as wooden doors, wardrobes, floors, etc. is for the nearest, if it is hard to go far, invisible It is also a waste of resources. The most disappointing thing is that the advertisements of the merchants are very pleasant, and I hope to create a one-stop shopping experience for the consumers. However, the fact is that you can get it here, but you will reach out. Point you to something else.
Mobile phone payment saves time also provides opportunities for “signing private ordersâ€
To say what the biggest convenience in life in the past two years is, it should be paid for by mobile phones. A mobile phone travels all over the world, and does not say that booking air tickets, hotels, going out to watch movies, eating, and even selling hawkers on the street to support WeChat payment. Of course, the home industry, including wooden doors, is also true. In addition to the POS machine in the home store, the machine that scans the QR code has become a standard. As long as the consumer wants to buy it, he can pay the bill immediately.
Mobile phones allow payments to span space, save time, and reduce cash transactions, turning them into efficient payments in a matter of seconds, but at the same time providing a sprawling opportunity for the “signing private orders†phenomenon in previous stores. Not only home purchases, going to the mall to buy clothes, going to attractions to buy tickets also have similar "signing private orders". Most of the cheap prices come at the expense of reducing service items or sacrificing consumer rights. Because the after-sales service involved in wooden products such as wooden doors is long and complicated, consumers should not only choose to go to the regular store to buy, but also should save the sales vouchers, and do not increase their own consumption risks in order to covet the small price.
Both coupons and gifts are less lure than direct discounts.
Wooden door business promotion is nothing more than these kinds, full amount of money reduction, full coupons, full lottery, consumer gifts and so on. Consumers always feel that they have spent a lot of money, no matter what they send, as long as they are white, they are cheap, but it is not. Usually, the qualification of "full amount" is an integer, and in addition to purchasing high-value products, it is often difficult for consumers to purchase the target in a single purchase. For example, a store with a total of 10,000 yuan minus 500 yuan, but most of the in-store products are 3599 yuan, 6399 yuan, 9899 yuan this "å°´å°¬" price. Consumers only buy one or two wooden door products, and can't enjoy the discount. Once they can reduce the money, they may exceed 10,000 yuan.
There is also a situation in which you try to buy gifts for the purpose of giving gifts and lottery. It seems that “buying wooden doors to send hardware accessories and locks†is very valuable. In the end, consumers will find that the wooden doors cost tens of thousands, and the hardware accessories are hundreds of pieces. The locks sold are only sold on the Internet for more than 200, and some simply I sent a few bottles of mineral water or a poor quality mini humidifier that was broken the first time. Some merchants will provide practical fuel cards for consumers who buy large amounts of money, but there is no more than a dozen or 200,000 yuan of consumption, and there is no chance to get it.
Yes, think carefully about the consumer and understand that the gift may not be needed. It seems that the discount is not much different from the discount, and the second consumption time of the wooden door product is far more than going to a restaurant. It takes much longer to eat "returning rice." All these promotional methods, whether they appear on May 1st, 11th, Double 11th, or Christmas, Spring Festival, 3.15, are not as good as a suitable direct discount.
Because most vouchers have usage requirements, they can't be accumulated, or they must be used again to use them. If consumers want to take a small price, try to use more vouchers and spend less on themselves. I am afraid it is too difficult. Especially in the purchase of large-scale household products such as wooden doors, it is even worse. In short, no matter when, wooden door businesses will not do a loss-making business, this applies to all industries. Therefore, the industry reminds consumers not to be blinded by the merchant's vouchers and gifts.
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