[Lessons of Knowledge] How to develop more effective smart lock WeChat marketing?

Frequently friends add me WeChat and asked me why my smart lock business is always doing poorly. In this case, I usually look at this friend's WeChat circle of friends first, and then ask him a question: How can you share even a little smart lock in your WeChat friends? Do you do it well?

Since its inception, WeChat has grown rapidly. According to Tencent's data released in April 2017, WeChat now has nearly 900 million monthly active users and 10 million public numbers. Within a few years, it exceeded QQ and became the largest in the country. social media. The development of WeChat also allows more and more companies and businesses to see the meaning of this new media application in the marketing field. Therefore, various WeChat marketing theories and methods emerge in an endless stream, and even micro-businesses will follow. Appeared, how to use WeChat to promote the brand and products and even sales has become the topic of the whole society, and even heard that some companies have set up a WeChat marketing department to research and explore the development mode of WeChat marketing.

The development of smart locks in the domestic market has been for 10 years. This 10 year period can be divided into two phases. One is the first five years of independent development, and the other is the integration of Wechat marketing in the last five years. As a smart lock practitioner, I open a circle of friends every day, but surrounded by various smart lock information, smart locks, brand communication, promotion, installation case sharing, and release of raw materials and accessories. Information, as well as my knowledge of smart lock marketing theory, shows that we attach importance to WeChat marketing. In the past, when visiting a very smart smart lock agent in Changchun, he also clearly expressed WeChat marketing. In his marketing system occupies a very important position.

From this perspective, it is necessary to attach importance to the use of WeChat marketing in smart lock marketing.

Corresponding to this trend, there is no mature model for any enterprise or any merchant to do WeChat marketing. It is said that although WeChat Marketing has been launched for at least five years, everyone is still feeling Stones cross the river; the same applies to smart locks, and most people only stay in the phase of making friends, and they can sell several locks with good results. Then, in the end how to better carry out the smart lock WeChat marketing, today we introduce to you a few very practical and effective methods for dealers.

First, take the initiative to share in the circle of friends.

As smart lock practitioners, especially those engaged in sales, they should actively share information in the circle of friends themselves. The contents of sharing may include smart lock knowledge, security anti-theft knowledge, brand promotion, promotional information, installation cases, or taking pictures with the owner. However, there are many problems in the actual situation. The main performance is as follows:

1. When the boss or professional manager sends a message, the employee does not send it, or everyone does not send it. This situation will result in too little influence;

2. Either you don't send it for a long time, or you get a lot of it, or you send a lot of messages every day. This situation is easily blocked by WeChat friends.

3. The contents of the transmission are messy, unattractive, unreadable, and even typos. This situation can lead to negative effects.

The above three conditions, which are not conducive to the development of work, are as follows:

1. Set up a moderate circle of friends to share rewards and punishments to enhance the enthusiasm of everyone sharing in the circle of friends;

2, by the person responsible for the unified planning to organize the contents of the WeChat circle of friends to share, and then sent to each team member to send;

3, bosses and professional managers must set an example;

4. Make a reasonable sharing frequency. One or two days a day is more appropriate. In special circumstances, it can reach 2-3 each day. If it happens to be a large-scale event, it can be shared more frequently on the day of the event.

Second, encourage customers to share in a circle of friends

I mentioned in many previous articles that the introduction of old customers is an extremely important part of smart lock marketing. How to encourage old customers to share in WeChat friends circle is an important part of this link. basic work. The most used method in this regard is to cash back a cash back or send a single gift to the customer, that is, after a customer has shared the storefront, transaction information, or post-installation photos in a circle of friends, the merchant provides a certain amount of cashback or gift, and the other It is to allow customers to share specific content to collect praise, but this method is now more and more restricted by Tencent.

Third, good at carrying out WeChat owners group marketing

Now the communication between the owners of each community has long been upgraded from the previous QQ group to the owner group. I wrote in the previous article that there was a dealer who used the evening hours to promote within the owner group and traded 6 pieces. The case of locks shows the importance of owner group marketing for the promotion of smart locks.

The personal requirements of the personnel for this work will be very high. Generally speaking, the following conditions must be met:

1, love smart lock sales and even to achieve a feverish attitude, has a strong professionalism, those who are accustomed to work in the nine-to-five to do not want to work is unable to do a good job owners group marketing;

2, have a strong communication skills and professional knowledge, are indispensable;

3, must have a certain price decision power;

4, can take the initiative to control some small expenses, such as more than a few hair red packets in the owners group, and everyone interact is extremely necessary.

In addition, when selecting a group of owners, it is possible to focus on the selection of groups of owners who have old customers, who can communicate with owners and opinion leaders, and who can flexibly formulate some cases in which the number of intended customers reaches more than one. Group purchase preferential policies to stimulate transactions, in addition, for the active brand promotion within the group or even with a single industry to give a certain reward.

Fourth, WeChat marketing public number or marketing promotion platform

The WeChat marketing public number is now a must-have promotional tool for brand companies, and it is the same for many businesses. However, due to the late development of the smart lock industry, and the weakness of the manufacturers, the level of operation in the WeChat public account is generally the most common, of course, does not rule out Individual outstanding dealers have surpassed most manufacturers in this aspect, but more often they are limited to issuing promotional articles. The most advanced practice, but also some companies have achieved is to upgrade the WeChat public number on the basis of the development and development of WeChat marketing platform, set fan management, customer management, etc. as a whole, you can form a huge database, or even with a micro-mart function, Customers can place orders directly on the above and provide services such as distribution, installation, and after-sale service from nearby stores. This platform will receive more and more promotion and applications in the future.