Bamboo flooring industry ushered in "breakout"

The fierce competition in the flooring market has never stopped. The market has been dominated by all kinds of solid wood flooring and laminate flooring. Floors made of bamboo as raw materials have always been considered “non-mainstream” and neither market share nor customer acceptance can The first two are on par with each other, but the 2009 Copenhagen conference gave the 2010 bamboo flooring companies a breakthrough!

Bamboo flooring breaks through the "time of day"

Although the Copenhagen Conference held in 2009 eventually ended in a “farce”, it nevertheless launched “low-carbon environmental protection and energy conservation” to every corner of the world. Low-carbon life quickly became a trend of life, and it was low-carbon and energy-saving in terms of home decoration. More attention. The advantages of green environmental protection and low-cost advantages of bamboo flooring are obvious to all. Compared to solid wood produced by tree ages for several decades, bamboo that can be used as a material for three or four years is absolutely a resource-saving use. Although the advantages of bamboo flooring are unparalleled, the difficulty lies in consumers misunderstanding the bamboo flooring. Therefore, in 2010, the breakthrough direction of bamboo flooring companies should rely on low-carbon environmental protection, change customer awareness, and reshape bamboo flooring in the industry. The good reputation within.

Bamboo floor breakout "landscape"

Since March 2009, the prices of floor materials have continued to rise, putting pressure on many floor manufacturers. Industry insiders predict that in 2010, solid wood floors will have a "suddenly rising" possibility.

Mr. Sun, a floorboard distributor of Fordeli, told reporters that there are three main reasons for floor price increases. The first is the reduction of logs, the second is the policy restrictions, and the third is the increase in logistics costs. "Solid wood floor logs generally require more than 50 years of hardwood growth, and some red woods need more than 300 years of growth to make floors. They are resource products and have poor regenerative capacity. At the same time, the voices of the international environmental protection organizations have risen one after another. In the control of log felling." Mr. Sun detailed analysis: "As the Russian ash produced, the market is basically completely out of stock; Russia's supply of white oak (European oak) is also very tight, prices are steadily rising; In order to host the 2016 Olympic Games in Brazil, Brazil’s internal demand has increased, consciously limiting exports, leading to shortages in South America, and the Chinese government imposed a 5% consumption tax on flooring in 2006, and it is very likely that there will be a second time in 2010. With the rise of international oil prices, the increase in logistics costs has also led to higher solid wood flooring prices.

China is rich in bamboo resources, and its output ranks first in the world. It is one of the major bamboo producing countries in the world. Therefore, in the face of the increase in the price of main materials used in solid wood flooring, the advantages of bamboo flooring raw materials are obvious. At least price, the impact of raw materials is not volatile.

Bamboo floor breakout of "people and"

Although it already has “the best of times”, the most important point for bamboo flooring to go out of “non-mainstream” is to allow consumers to accept it. Nowadays, consumers choose the floor first, and then think of the solid wood floor, and then strengthen the floor. In the Chinese market, solid wood flooring and laminate flooring have been preconceived. Bamboo flooring should be accepted by consumers. To become mainstream, consumers must overcome the concerns of consumers after purchasing bamboo flooring. For example, will bamboo flooring be moldy after purchase? Will it be discolored after being used for many years? In the popular flooring market of the concept of green environmental protection, it is not difficult for bamboo flooring as an energy-saving processing product to obtain "people and harmony". It only requires bamboo flooring companies to make sufficient guarantees on the quality of flooring, and to give consumers the most complete With the after-sales service system, “people and nature” naturally come into being. With the transformation of the market, bamboo flooring companies will do a good job of after-sales service, and consumers’ acceptance will naturally increase. No matter what kind of product your product belongs to, consumers will use it. Comfort is the best protection for your products. At present, the floor market has formed several major oppositions, hegemony the market, and see who is the winner!