According to relevant data, the cumulative total of paint production in China last year reached 3.28 million tons, a year-on-year increase of 16.3%. The Asia-Pacific region has become the largest geographical region, accounting for more than 35% of global coatings production. Throughout the paint market is to "health, environmental protection, green" direction. Waterborne paints are also emerging throughout the country, and the Chinese paint market is on the right track, sprinting another peak in production.
As the financial crisis raged, the Chinese paint market was regarded as a safe haven by major paint manufacturers around the world. Strategies such as mergers and acquisitions were used to achieve success. In addition, the continuous improvement of the paint market in China in the past two years has attracted a large number of foreign companies to enter the Chinese market. China's paint market share has been robbed by major foreign companies.
Local paint companies face “internal and external problemsâ€
A survey shows that in recent years, the world's coating demand is increasing at an average rate of 3.5% per year. As of last year, the global paint market capacity has reached 27 million tons, involving more than 93 billion US dollars. Among them, the demand for coatings in the Asia Pacific region will reach 8.9 million tons.
There is still a considerable gap in marketing skills and other aspects. In the category of *** coating products, China's largest output is alkyd resin paint, followed by phenolic resin paint, energy-saving and low-pollution environmentally friendly coating water-based paint, powder coatings, high solids coatings, radiation-cured coating, the proportion is about 26% , And similar products in North America, Western Europe, Japan and other developed countries have accounted for about 80%.
How can Chinese paint companies survive and develop in an increasingly harsh competitive environment?
Domestic paint companies can only seek their own position in the competition by rapidly improving their own technological level, management level, product quality and marketing capabilities. At the same time, the building decorative coating market can develop in a healthy and orderly manner, so that consumers can receive real benefits.
As the financial crisis raged, the Chinese paint market was regarded as a safe haven by major paint manufacturers around the world. Strategies such as mergers and acquisitions were used to achieve success. In addition, the continuous improvement of the paint market in China in the past two years has attracted a large number of foreign companies to enter the Chinese market. China's paint market share has been robbed by major foreign companies.
Local paint companies face “internal and external problemsâ€
A survey shows that in recent years, the world's coating demand is increasing at an average rate of 3.5% per year. As of last year, the global paint market capacity has reached 27 million tons, involving more than 93 billion US dollars. Among them, the demand for coatings in the Asia Pacific region will reach 8.9 million tons.
There is still a considerable gap in marketing skills and other aspects. In the category of *** coating products, China's largest output is alkyd resin paint, followed by phenolic resin paint, energy-saving and low-pollution environmentally friendly coating water-based paint, powder coatings, high solids coatings, radiation-cured coating, the proportion is about 26% , And similar products in North America, Western Europe, Japan and other developed countries have accounted for about 80%.
How can Chinese paint companies survive and develop in an increasingly harsh competitive environment?
Domestic paint companies can only seek their own position in the competition by rapidly improving their own technological level, management level, product quality and marketing capabilities. At the same time, the building decorative coating market can develop in a healthy and orderly manner, so that consumers can receive real benefits.
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