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First, anti-fraud and then fine-selection
Source: China Bearing Network Time: 2018-04-08
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According to statistics, there were more than 2,700 planned exhibitions held in the previous year in China; the genre was repeated, and the appearance of the exhibition crash occurred; especially the recent major fraudulent events; the company was screaming at the election. The relevant professors proposed; the company should pay special attention to the following aspects when selecting the exhibition.
Try to pick out the exhibitions that are not held for the first time. It often happens in the first exhibition. The so-called fraud exhibition; the usual understanding is that the exhibition is a virtual exhibition; the exhibitor’s booth fee is deceived. This kind of trick can only be used once; The credibility of a certain exhibition held for the first time must be carefully checked.
"In fact; the intention of many fraudulent exhibitions was not to deceive." Shen Danyang, deputy dean of the World Trade and Economic Cooperation Research Institute of the Ministry of Commerce, said that most of the original intentions of fraudulent exhibitions were not the case. He informed reporters that the individual had worked in Xiamen. The quasi-fraud exhibition problems have been inquired; many exhibition companies still want to do the exhibition at the beginning; but in the course of the project operation; due to the theme of the exhibition or the investment situation of the exhibition company is not good; the original plan can not be achieved; Can not recover the cost; and the previous period has been invested a lot; the organizers did not have the courage to bear the loss; had to slip away. Such fraud exhibitions accounted for the vast majority of fraudulent activities.
In addition to completely deceiving; more exhibition organizers are catching up with exhibitors eager to find buyers; exaggerated in the promotion of the exhibition; fake the status of professional audience. often involved in the exhibition of a small home appliance manufacturer responsible Mr. Gao told reporters When individuals participate in the exhibition; often see the buyer's situation in their exhibition materials are very attractive; there are many exhibitions to praise buyers from many countries; some praise the number of large procurement groups. But individuals at the exhibition The situation seen on it; there are either few foreigners; or there are not a few real professional audiences. Mr. Gao indicated that this situation is not a fraudulent exhibition; but there are also suspects of fraud.
Don't be greedy to pay for the cheap modern exhibition industry to the present day; each professional exhibition has formed a personal "leading boss"; become a local buyer can not go anywhere; such as Chicago East and West Exhibition, Milan Fashion Show, Hannover Industry Fair, Guangzhou National Export Commodities Fair, etc. Generally speaking; the higher the popularity of the fair; the more exhibitors and buyers are attracted; the greater the ability to trade. If it is a new fair, it depends on the organizer. Who is it; how the appeal in the profession is. The prestigious exhibitions tend to have higher fees; in order to save costs; exhibiting companies can share booths with others; even so; the role will be better than participating in those small exhibitions.
Some companies are greedy and cheap; they choose to participate in similar genres that are not well-known exhibitions; the results are certainly not worth the loss; this has also become the soil for many low-level exhibitions to live.
Liu Xiongwei, director of the Institute of Exhibition Economy of Beijing World City Research Institute, pointed out that the current development of the domestic convention and exhibition industry is; the exhibition industry is developing rapidly; the number is large; but most exhibitions do not have planning and branding; the exhibition with professional leadership is not many.
Shen Danyang also pointed out that the existence of those low-level exhibitions; in addition to the reasons for the organizers; and the reasons for the low-level exhibitors. According to his analysis; the industry usually refers to this low-level exhibition called "Pheasant Exhibition". The “Pheasant Exhibition†can exist because of the corresponding low-level exhibitors; many exhibitors’ intentions are not clear; they only need to participate in low-cost participation; they do not participate in expensive; there is no basic experience of exhibiting.
Querying whether the exhibition is suitable for a personal company A good exposition may not be suitable for the company. Because of; professional exhibitions, transaction induction exhibitions, science and technology exhibitions, etc.; different exhibitions have different characteristics.
Industry professor and general manager of Beijing Zhongzhu Century Exhibition Co., Ltd. Chen Yugang proposed; selection of exhibitions should be considered from the following four aspects: First; see if you can be satisfied with the company's sales strategy; add existing products to sell products; launch replacement products Opening up a new city. Therefore, Chaucer. Second; different exhibitors and audiences attracted by the Expo are different; some attract buyers from all over the country; some attract local buyers; Thus; of course, it will affect the company's sales alignment and role. In a technology-based fair; perhaps the introduction of new skills is more appropriate; outstanding advancement and content of its skills, at such an exhibition If you want to use the preferential method to add the sale of old products; obviously it is not suitable. Third, such an exposition is not suitable for the company to display personal products; the upstream and downstream products and types of products are included. Fourth; Is the opportunity for the exhibition suitable? Is it possible to cooperate with the company's sales plan?
The company must select a good exhibition; individuals should first become a good exhibitor; demand to grasp information in many aspects; strengthen the study of common sense of the exhibition.
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