IKEA said that it will become the first American furniture retailer to sell only energy-saving LED lamps, which will improve the city's surrounding environment to a certain extent. At present, the high price of LED lamps compared to traditional incandescent lamps is the most important reason for hindering the large-scale popularization of this product. But IKEA said the company will sell its own LED lighting products to consumers at the best price. It is reported that the cheapest LED bulbs at IKEA currently cost about $ 9.99.
Although the Swedish furniture retailer has always been known for its low-cost, flat-packed, and detachable furniture, the company's strategy for LED bulb transformation still shows that the company is also very concerned about the life of furniture products. IKEA said that in theory, the life of an LED bulb can reach about 20 years, and the energy consumption of LED bulbs is 85% less than incandescent lamps. At present, I am afraid that the service life can reach this level. Only Philip LED bulbs, Its price of 20-60 US dollars has deterred countless consumers.
At present, we do not know what price positioning IKEA will give LED bulbs, but even the cheaper "sell LED lighting products to consumers at the best price" may make many consumers unacceptable.
It is worth mentioning that as early as 2010, IKEA announced that the company plans to stop selling incandescent bulbs in its North American retail stores in 2011.
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