The Chengdu International Furniture Industry Expo (hereinafter referred to as Chengdu Furniture Fair) has been held annually since 2000, and has never contracted. Since the outbreak of the global financial crisis, domestic furniture exports have been blocked, and "turning to domestic trade" has become a trend in the industry. At this time, Chengdu Furniture Fair, known as "the preferred platform for domestic furniture domestic trade", has attracted much attention. Chengdu Furniture Fair is no longer a one-man show sung by furniture Sichuan military, including Guangdong, Hubei, Jiangxi, Yunnan, Hebei and other places, as well as domestic and foreign companies such as Spain , Germany, Japan, etc. have also begun to play various roles in this furniture feast.
This year, from July 3rd to 6th, the 14th Chengdu International Furniture Industry Expo with the theme of "China Platform · Global Sharing" will be held in the new convention center as scheduled. This Chengdu Furniture Fair not only continues to stage a good show of "contrary to the trend" in recruitment and investment promotion, but also has a new breakthrough in the creation of the "Great Chengdu Furniture Fair"-Chengdu Art Exhibition Center joined as a "jewelry special hall" This will further improve the original "full industry chain display" category of the exhibition covering finished furniture, woodworking machinery , raw materials and home furnishing design.
Fire-the booth is still pretty good, "crowded" new exhibition
The reporter learned that since 2010, Chengdu Furniture Fair has had an exhibition area of ​​130,000 square meters for three consecutive years. This year is no exception. Jiang Hua, the project leader of the Organizing Committee and assistant general manager of Chengdu New Oriental Exhibition Co., Ltd., said that the gap of the booth of the Chengdu Furniture Fair is still very large. "Now the recruitment of finished furniture has ended. Due to the shortage of booths, Guangdong, Wuhan, Northeast China, etc. The finished furniture group failed to participate in the exhibition, and the mahogany furniture group also missed the current furniture exhibition because there was no booth. In order to ensure that they can get the booth next year, they will book their positions next year during the furniture exhibition this year. A furniture company in Pakistan and a machinery brand in South Korea wanted to participate. The problem is still that there is no booth. "
It is reported that, under the premise of ensuring safety, the Organizing Committee of the Chengdu Furniture Fair has made the most effective use of the venues of the new exhibition center-in addition to the 9 indoor exhibition halls, 4 outdoor exhibition areas will be built, with a display area Reached nearly 130,000 square meters. Among them, Hall 1-7 is a finished furniture exhibition hall, gathering hundreds of finished furniture enterprises from Sichuan, Guangdong, Yunnan, Jiangxi, Hebei, Hubei, etc .; Hall 8-9 and four outdoor exhibition areas are woodworking machinery and Raw materials and accessories museum, display wood materials, wood, paint, leather and other furniture materials. It is worth mentioning that in the indoor hall 1, there is also a "creative cocoon" jointly created by the organizing committee and the Chengdu Art Exhibition Center to show exhibitors, professional buyers and the general public various types of uniquely designed and finely crafted homes accessories.
Rising-Big names frequently appear, and international fans upgrade
Internationalization is a process. In recent years, Chengdu Furniture Fair has been continuously advancing on the road of internationalization. Last year, more than 20 companies from the Netherlands, Spain, Germany, Italy, South Korea, Japan, Israel and other countries participated. Among them, Aksu? Nobel is one of the world's top 500 companies and one of the world's largest decorative paint companies.
So, what breakthroughs has Chengdu Furniture Fair made in the internationalization of exhibitors this year? According to Jiang Hua, currently the machine hall has identified international front lines including Italy ’s Bias, Odendo, South Korea ’s Far East, Germany ’s Jintian Haomai, McPower, Wincona, Spain ’s Barberan, Japan ’s Jianfang, and Israel Malaysia. The brand will be unveiled.
In addition, the current Chengdu Furniture Fair will also have a breakthrough in the raw materials sector. "Now there are more than ten North American timber companies that are joining us to participate in the relevant details of the exhibition. They are very optimistic about the Chinese market and at the same time they recognize Chengdu Furniture Fair as a platform for China's furniture domestic trade. They hope to organize a group to participate and use Chengdu Furniture Fair as a springboard. The Chinese market. At the same time, for domestic furniture manufacturers, the introduction of a high-quality wood import channel is also a good opportunity to improve product quality. "And Asia ’s largest furniture raw materials distribution center-Asia International Materials Center, which has participated in many exhibitions, This time to expand the scale of participation, organized dozens of domestic and foreign first-line brands to participate in outdoor halls 1 and 2.
Sophistication-creative design, excellence
In 2011, Chengdu Furniture Fair's "Creative Cocoon" debuted, stunning Chengdu; in 2012, "Creative Cocoon" expanded its area and increased its work. The "China International Home Furnishing Creative Design Seminar" invited well-known designers from Italy, Hong Kong and the Mainland to attend the speech. Famous in Chengdu for a while. 2013 will be the year of promotion for the "Creative Design" section of the Chengdu Furniture Fair. The "Creative Cocoon" transformation will focus on home accessories. At that time, the organizing committee and the Chengdu Art Exhibition Center will jointly organize more than ten domestic first-line jewelry brands from Guangdong to participate. The latest, most fashionable and highly creative home accessories.
The "Creative Design Seminar" will be upgraded from a small-scale exchange event last year with only more than 60 people to include professional design institutions, independent designers, design school leaders, home furnishing industry associations, production enterprise representatives, resident agencies, and business associations. Large high-end seminars involving nearly 200 industry elites including representatives. At present, well-known designers such as Adrià Guiu, partner of GR Industrial Design Agency in Spain, Qi Yun, creative director of Qiyun Life Aesthetics Museum in Taiwan, curator of the Chinese group in Milan exhibition in 2012 and 2013, and Zhu Xiaojie, chief designer of Oper Furniture have confirmed their presence. . Jiang Hua said that this year ’s seminar will further enhance the effectiveness of the seminar, learn the latest ideas in the field of international home furnishing creative design, enhance the overall competitiveness of China ’s home furnishing creative design industry, and promote the cooperation between Chinese production enterprises and creative design institutions at home and abroad. Matching and cooperation to enhance the innovation ability and brand value of Chinese production enterprises with creative design.
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