Guide: Many consumers choose solid wood furniture, mainly for the word "environmental protection". In most people's perception, solid wood furniture is synonymous with environmental protection and pollution. This is actually a deviation of domestic consumers' understanding of environmentally friendly furniture and home improvement styles. In recent years, most Chinese people have entered a strange circle of furniture consumption: blindly pursuing the material of furniture, the preference for solid wood has been more than one year. In the minds of many people, solid wood furniture is equal to high-grade environmentally friendly furniture. Other materials are non-grade and environmentally friendly. This is the same wood, because of the different processing and manufacturing processes, its situation has different differences in China and abroad. In March, Guangdong Exhibition Solid Wood Furniture became the leading protagonist in the 2012 Guangdong three major exhibitions, representing the trend of domestic furniture consumption, solid wood furniture became the protagonist. After the solid wood boom last year, solid wood furniture has once again surged this year. According to rough estimates, there are more than 30% growth, occupying most of the exhibition. The first famous Dongguan furniture exhibition, solid wood furniture occupied more than half of the country, the solid wood furniture area is very popular, but the solid wood area is much less. The main person in charge of the booth of Dongguan Kangli Furniture Co., Ltd. Reporters, there have been fewer people watching their furniture in the past two years. In the exhibition forum, Zhu Changling, chairman of the China Furniture Association, also clearly pointed out that in 2011-2012, the metal glass furniture and even panel furniture in the Mainland were affected by market supply and demand, showing a trend of “narrowingâ€. A similar situation occurred in this year's Guangzhou and Shenzhen exhibitions. “In China, the market is very strange. The wood is used very much, and this has been weakening in foreign countries.†The latitude decorative design studio and French furniture designer Song Wenzhong told reporters that his chair was designed. Exhibited at the Milan exhibition, the use of environmentally friendly resin materials, which began to be used in furniture production as early as 1950. In fact, from the bullet-proof glass on the plane to the daily lunch boxes and baby bottles, many items are also made of resin. However, the use of this new material is very repulsive in the domestic market. Although it is very conducive to a variety of complex shapes, it has been used by many manufacturers, and in the end, in the sales process, consumers in the domestic market have avoided it. For example, in the past two years, the carbon fiber originating from Ferrari industrial production, although the strength is 9 times that of steel, and the weight is only 1/20 of steel, the price is not expensive, it seems that it is not seen by domestic consumers and lacks market base. In April, various exhibitions of the Milan exhibition were on display at the 2012 Milan International Furniture Fair, which was held at the end of April at the end of April. In this iconic exhibition representing the world's furniture trends, plate, glass, resin, carbon fiber, Various materials such as Alec, metal, and cloth are on display. Especially in the core main exhibition hall, there are only a handful of solid wood furniture. Professor Jumbo Group and Professor of Italian Polytechnic University, Prof. Ballabio Livio, said that they have not seen the emergence of more solid wood furniture in Milan this year, from the perspective of Italian and global industry and consumers. Xiao Chengying, the director of all-home production at the Milan exhibition, said that compared to other exhibitions, the solid wood on the Milan exhibition is really not much. Many world-class top furniture products are mainly made of panel furniture. Most worth mentioning is that many topics in the Milan exhibition are centered on future trends, design concepts, innovative materials, etc. Unlike domestic furniture exhibitions, they are completely centered on the two “eternal†themes of investment promotion and promotion. "We spent a week strolling through almost all the exhibition areas of the Milan exhibition, and did not see a promotion." There is a domestic furniture manager said. Causes of multiple factors influence selection In Italy, each furniture factory and brand has cultural heritage, different designs and styles determine the materials used, and rarely change the materials in order to cater to certain trends. For domestic furniture companies, although they can't be freed from the real market environment for the time being, they should also make a choice, instead of being blindly "walking their noses." Otherwise, a large area of ​​solid wood production line, the future will not only be derailed from the mainstream design, but also severe business pressure. From the consumer's point of view, in the words of the industry, domestic consumers want good furniture, can lack the purpose, do not know what the good furniture should be in the end, their home decoration needs not all solid wood, maybe Just chasing the solid wood furniture. It should be known that different styles of furniture have certain limitations on the materials. Modern styles require very square shapes. Generally, only plate materials can be used. Even if the international brands are expensive, they will not use solid wood materials. At the same time, there are unscrupulous merchants in the furniture market today, using the psychology of consumers who are fascinated by solid wood furniture, but they don’t know much about it. Many ordinary plates are put on the “solid wood†hats for sale, the most common of which is sawdust or The so-called "solid wood MDF" made of crushed wood with a large amount of formaldehyde rubber, and the "solid wood particle board" (in fact, the so-called particle board) is made by pressing the shaving material into the adhesive. Low cost, "solid wood" profits, coupled with a large amount of latent formaldehyde, "solid wood dependence" may bring health hazards. [Professional analysis] Buying materials, buying environmental protection, buying high-end environmental protection, vigilant into "pseudo-environmental protection" In fact, many consumers choose solid wood furniture, mainly for the word "environmental protection". In most people's perception, solid wood furniture is synonymous with environmental protection and pollution. This reflects the deviation of domestic consumers' understanding of environmentally friendly furniture and home decoration style. The environmental standards of IKEA are top-notch in Europe, but how many solid wood furniture do you see in IKEA? Some people say that solid wood furniture is “more environmentally friendly from the materialâ€. On the surface, the original ecological wood is less polluted than the processed bonded sheet. However, the slow recycling of solid wood furniture does not represent a global environmental significance. If the ecological environment declines, the meaning of environmental protection at home will be “slow and coldâ€. Ronglin Shijia’s president, Kirin’s interpretation, is more instructive: “I personally think that simply being environmentally unscientific, these two are a theoretical debate. We only have one standard, that is, the national environmental standards, including The content of harmful substances. As long as the standards are environmentally friendly, it does not depend on the use of the materials themselves.†Professor Livio also has his own understanding of the solid wood heat in China: it should not be said that consumers in some countries should not simply Love wood or board, you should know the style of your favorite furniture. For example, if Japan prefers modern furniture, it will be interpreted as preferring the plate type; on the contrary, China, Russia and the Middle East are more popular in recent years, but it is solid wood. In fact, solid wood or panel is only superficial, and what kind of style elements are needed for your home decoration is deeper and more specific. On the high-end and many non-solid wood, in fact, many consumers believe that solid wood furniture is a symbol of high-end and taste, but it is simply defined as low-end. It is true that almost all solid wood furniture is on the high-end quality route, which is determined by its cost and demand. The current consumer concept of domestic consumers is still stuck in buying materials, and that solid wood is the high-end, which has to be said to be a misunderstanding. Whether it is solid wood or not is the only measure of whether furniture is high-end. In Europe and the United States and countries with mature consumption, consumers will not mind whether it is solid wood or not, whether it is solid wood furniture to measure the quality of furniture. The pursuit of quality of life, mainly depends on the lifestyle brought by furniture and whether the design itself is people-oriented, mainly in the design and purchase of lifestyle. Look up the world's top red dot, high point design awards on the Internet, look at the award-winning products of furniture, almost all of the world of plate metal furniture, solid wood furniture is simply one of the few. Visiting well-known brands around the world, Hunsta from Germany, Natuzzi, Natuzzi, Italy, to domestic famous brand friends, Pocket Pearl, South, Langdu, etc., many big-name furniture are plate type, because in the designer's view The panel furniture is a type of furniture that can balance environmental protection and design, and thus has become the mainstream furniture category in Europe.
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