"Building materials to the countryside" How do paints open the rural market?

Since last year, “building materials to the countryside” has attracted wide attention from the industry and abroad. Not only is the pace of construction of the rural market never stopped by public enterprises, but rural consumers are also eagerly awaiting the early implementation of the “building materials to the countryside” policy. The pending construction of the “building materials to the countryside” policy has antagonized the market and has provided companies with sufficient preparation time.

The proposal of “building materials to the countryside” is undoubtedly a full-fledged favorable policy for the rural market, which is a powerful guarantee for the benefits of farmers. As far as the sales of home building materials in the rural market are concerned, there are still mainly low-end and high-end products. Facing the unlimited business opportunities brought by “building materials to the countryside”, how should high-end home building brand rob the rural market?

High-end brands can also share in rural areas.

As the income of the peasants continues to increase and the standard of living increases, the demands of the well-to-do peasants on life are gradually increasing. Taking the building materials used on the ground as an example, the ground-flooring materials such as ground-flooring materials, soil, cement, and ceramic tiles have gradually receded behind the stage. The themes of comfort, geothermal, beauty, nature, and environmental protection are increasingly becoming the plentiful choice for farmers. Material direction.

The concept of shopping for rural consumers has also been greatly improved. It is not just to look at the price of products. With the increasing demand for diversification of rural consumers, appearance, product quality, and high value-added products have gradually become important to consumers. The options, which are also one of the advantages of high-end brands, are not difficult for high-end brands to deliver in the rural market.

High-end Brands Should Take Featured Marketing Routes in Rural Markets

Facing the emergence of huge commercial opportunities in the rural market, the proposal of “building materials to the countryside” has also opened up another important marketing channel for many high-end brands. If high-end brands want to truly share their share of the rural market, they need to Take a marketing route that has its own characteristics.

First of all, we must make corresponding concessions on the price of products, and we should not still use the price of the city's products for licensing. Although the purchasing power of rural consumers has been greatly improved in recent years, there is still a small gap between them and urban consumers. Therefore, enterprises need to adjust measures to local conditions so that consumers can purchase super items. The value-for-money product is the guarantee for the company's steady footing in the rural market.

Secondly, in the installation of products and the training of rural consumers, a lot of investment must be made. In the installation of products, we must have a complete supporting team, and in the use of products, we must provide rural consumers with a wealth of product training. Fundamentally solve the worries of consumers.

Thirdly, in the design of the product, consumers can meet the different needs of the furniture products through customized methods. Many companies also question the suitability of the rural market for furniture customization, but with the increasing demand for home building materials in the rural market. Furniture customization will also become a major initiative in the rural market.

Finally, after-sales service must also keep up with the time, compared with small and medium-sized brands, high-end brands in the after-sales service link itself there is a certain advantage, whether it is after-sales service experience, or after-sale investment, are small and medium brands Can not go beyond. Therefore, after-sales service will also become another unique advantage of high-end brands based on the rural market.