The development status of China's furniture industry

The furniture industry has developed to the present, and overall it is stable. In the first three quarters, the above-scale enterprises in the furniture industry completed a revenue of 450.9 billion yuan, a year-on-year increase of 13.35%, which is still a double-digit growth. Fixed assets investment completed 134.3 billion.

First, the overall operation

In 2013, the operation of the national furniture industry maintained a steady and positive trend. In the first three quarters, the above-scale enterprises in the furniture industry completed a revenue of 450.9 billion yuan, a year-on-year increase of 13.35%, which is still a double-digit growth. Investment in fixed assets was 134.3 billion yuan, up 25.4% year-on-year, and investment in the furniture industry is still going on.

Judging from the situation in various regions of the country, in 2013, in the first three quarters, the income of enterprises above the scale of the whole industry, Guangdong, Shandong, Zhejiang, Henan, Liaoning, Sichuan, Shanghai, Jiangsu, Hunan. In the first three quarters of 2013, the wooden furniture manufacturing industry accounted for a relatively large proportion of the main business income of the whole industry, reaching 63.83%, and the profit was also the largest, reaching 62.04%. Shandong Province is a large province producing solid wood furniture, and wood furniture production plays an important role in the country. Due to the shortage of global timber resources and the awareness of low-carbon environmental protection, the wooden furniture manufacturing industry needs to be transformed and upgraded, constantly adapting to the new trends of development at home and abroad, and breaking through the current difficulties by enhancing cultural connotation and improving technology.

Second, changes in the export situation

In 2013, due to the slow economic recovery in Europe and the United States and the rising cost of domestic export enterprises, the growth rate of China's furniture exports slowed down noticeably. In the first three quarters of 2013, the country's total exports were 32.828 billion yuan, an increase of 6.17%. The export situation is not optimistic. At present, the United States, Europe, America, and Japan are China's major export markets. The economic situation of these regions and countries is not good, and the impact on China's furniture companies is relatively large. However, with the establishment of free trade zones between China and ASEAN, Peru, Singapore and other countries, as well as the development of emerging markets such as South Africa, India and Brazil, the export market is emerging from a single structure. From the distribution of several continents in the world, in 2013, China's exports to Asia and Africa increased rapidly, exports to North America and Oceania were relatively flat, and exports to Europe showed negative growth.

From the perspective of exports, the Pearl River Delta and the Yangtze River Delta are the main export areas, of which Guangdong exports account for nearly half of the country's exports, Shandong, Jiangxi, and Hebei exports are growing rapidly, and the central and western regions are affected by geographical location and industry development. The situation has not improved significantly.

Third, the rapid development of the furniture circulation market

According to Suzhou Home Network, in 2013, China's furniture circulation market has exceeded 70 million square meters, and the current domestic furniture market is still expanding. At the same time of the development of circulation stores, the diversified pattern of China's furniture industry is also forming. Agents, retailers, chain stores, self-operated stores, flagship stores, and network channels coexist. Since 2011, our well-known companies such as Qumei, Quanyou, and Chivas have started e-commerce, and the e-commerce model has gradually been recognized by more companies and consumers. In recent years, the explosive development of furniture e-commerce has become a hot topic. During the Double 11 period this year, all-friends, Gujia Furniture and other brands participated in online sales activities with outstanding performance. Among them, the sales of all-yous exceeded 100 million, which set a good example for product sales.

Fourth, the national exhibition contends

In order to promote the development of the furniture industry, the furniture exhibition actively builds a platform and is recognized by more and more industries. In 2013, a large number of large furniture fairs across the country contend and have their own characteristics. In September 2013, the Shanghai Expo exceeded 9000 square meters. As an international exhibition, Shanghai Exhibition achieved good results with the latest exhibition mode, high management service level and good reputation in the industry. A quantitative change. In March, the Guangdong exhibition was clearly positioned and attracted many people to participate. In addition, our Qingdao, Chengdu, Shenyang, Suzhou and other regional exhibitions also promoted the experience of local enterprises to achieve a double harvest of economic and social benefits.

Judging from the situation this year, the popular trend release and brand promotion have also been greatly improved, and it has become an indispensable position for enterprises to occupy the commanding heights of the market. What we want to say here is our Qingdao exhibition. The exhibition area has been expanding for several consecutive years, and the level of exhibition is also increasing, reflecting the new face of the development of our furniture industry in Shandong Province.

At present, the design and research and development of furniture products have been paid more and more attention by enterprises. Some large enterprises have set up design teams, and some design companies composed of professional designers and college teachers have become more and more busy in design business. . In addition, some media and government-organized events have also been held, encouraging more designers to design works to participate in, and promote the progress of industry design. During the exhibition, Shanghai Exhibition and Shenzhen Exhibition independently designed the designer exhibition hall, which greatly promoted the development of original design. In addition, the integration of production, education and research in factories and schools is also in the process of development.

V. New industry developments are being implemented

According to Suzhou Home Network, in order to adapt to the application of new materials, new processes and new technologies, and the requirements of products in terms of quality, safety and environmental protection, the furniture industry standards have been accelerated by the relevant departments, and the standardization speed has been significantly accelerated. Continuous improvement. According to statistics, at present, there are 121 furniture standards that have been released in China, including 60 national standards and 61 industry standards. The continuous improvement of the standardization system has played a positive role in improving product quality and technical level, energy conservation and environmental protection, standardizing business practices, promoting brand building, and strengthening market supervision, which has led to industrial upgrading.

Suzhou home network editor.

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