Analysis of Industry Shows Get Together

A new hot word nowadays - the exhibition economy, took the hardware industry, in the gold nine silver ten plan, the hardware industry's exhibition gathered, Guangzhou's eighteenth hardware expo, Shanghai's international hardware exhibition, and the hardware capital Yongkang The Hardware Fair, which is not counting other fasteners exhibitions, trade fairs, etc., according to relevant authoritative media reports, the number of various exhibitions held in Beijing in one year reached 220,000, and direct economic revenue exceeded 13.18 billion yuan.

Rich economic income, the replay of the examples. Faced with the phenomenon of “blossoming everywhere” in the exhibition, how to target and rationally deal with the “helmsman” of hardware companies is a problem that needs to be solved in front of many “hardware people”.

Status quo: Exhibition must be promoted

The mold exhibition, furniture exhibition, bathroom exhibition, kitchen and sanitary exhibition, hardware and electromechanical exhibition... The exhibition is almost filled with people's visual nerves. It also became the talk of the “Hardware Man” after lunch.

As a major country in the production and import and export of hardware, machinery and electronic products, the export volume of hardware and electromechanical products in China accounted for more than half of the total export volume. Therefore, the exhibition will naturally become a good "marriage" carrier, and accelerate the sound and fast development of the hardware industry.

As an emerging industry nowadays, the exhibition has a tremendous impetus to the development of the national economy of a city and a region. A survey shows that if the income of the exhibition is “1”, the income related to accommodation, catering, transportation, communications, tourism, and trade will reach “9”. This has also led to many regions and companies keen to do exhibitions.

As we all know, the exhibition has a good role in promoting corporate image, displaying corporate products, and promoting the exchange of manufacturers. Many companies have grown through repeated participation. Therefore, in the face of a wide range of exhibitions, many companies will adopt the "everything must participate" method.

Problem: Spotty follows blindly

China Hardware Expo must have been familiar with everyone. It was called a "barometer" of the national hardware industry. It is also a "trend map" for the development of the world's hardware. Every year, it attracts a large number of domestic and foreign hardware companies to participate in the exhibition.

Recently, the author learned from the China Merchants Trading Group at the show that so far 1,331 domestic and foreign companies have applied for booths for 1,794 and special booths for an area of ​​9,840 square meters, both exceeding the number of plans provided this year, highlighting the There are many firestorm scenes.

However, for some small-scale exhibitions that are little-known, it is much quieter than other “beloved” exhibitions. According to a senior conference expert, "Many exhibitions have proposed the slogan of never ending, but more are just expressing an unimaginable ideal!"

The exhibition is like a magnetic magnet, attracting many companies to exhibit. Many companies are not far away, regardless of the constraints of their own conditions, blindly follow the trend, the result is worth more than half.

Analysis: Baotuan heating rational exhibition

With the signs of flooding in various exhibitions, we should ponder: How to make the exhibition high "gold content"? How to make exhibitors "acquisition" successful?

For one, keep warm. To be an "old name" exhibition, as the contractor will continue to accumulate energy. The exhibition is like a product, and the quality is valued. To cope with the current uneven status of the exhibition, the organizers should consider the "cluster" type of cooperation and create a win-win situation. In addition, this streamlined approach also follows the "low-carbon" trend of the times.

Second, rational participation. The exhibition economy may "ignite" the operating efficiency of a company. Of course, the blindness of the exhibition will also make the company fall into a "quagmire." Therefore, in the early stage of the decision to exhibit, the hardware company must measure the “luminous intensity” of the exhibition itself, and whether the company’s marketing strategy, brand display, etc. are “harmonious” with the exhibition.

Exhibition marketing - hardware companies to expand the market a sharp edge. How to make good use of it, rely on "hardware people" their own "eye" identification and the relevant departments of the organization's reasonable regulation.