Quanzhou footwear export unit price increase over 20%

According to the latest data from the Quanzhou Inspection and Quarantine Bureau, in 2010, Quanzhou Inspection and Quarantine Bureau inspected a total of 89,900 batches of export footwear, 605 million pairs, and a value of 2.926 billion US dollars. The export batch, quantity, and value of goods were respectively increased compared with the same period of last year. 16.10%, 0.63%, and 21.98%. Among them, the export value hits a record high, the export unit price rose by 21.30%, the export volume accounted for about half of Fujian Province, and the country was about 10%.

According to reports, last year, Quanzhou shoe exports showed three major characteristics: First, to open up new achievements in the international market. In the city, more than 30 shoe-making enterprises have established production and marketing alliances with internationally renowned brands. Xtep, Anta, Peak and many other footwear enterprises in Quanzhou have established business establishments and specialty stores in more than 20 countries and regions including the United States, Russia, and Southeast Asia. . Which exports to the EU 920 million US dollars, the United States 570 million US dollars, the proportion of the two major markets from the previous year's 43% to 51%. The second is the initial success of implementing the brand strategy. Through strengthening investment in science and technology, and actively adjusting the product structure, it has gradually changed from a “quantitative model” to a “quality-effective model”. The average unit price of footwear exports in Quanzhou increased from US$3.90 in 2009 to US$4.84 in 2010, an increase of 21.30%. Peak brands such as Peak, Xtep, Hongxing Erke and Yalide have embarked on an international journey. Their unit price is more than double the average export price and the highest unit price is 39 US dollars. The third is the new improvement in quality management. Relevant departments actively cooperate to guide enterprises to improve the quality system and improve product safety and quality. At present, more than 200 export companies have implemented and obtained ISO9000, ISO14000 and eco-textile certifications, and some of them have obtained national measurement inspection system certification, British SATRA certification, and CQC product certification. Three export footwear enterprises have become inspection-exempt enterprises for export, and 13 enterprises have been classified as inspection and quarantine management enterprises.